BtoB Magazine recently published a study about marketing automation. Remarkably, the study found that while the majority of respondents ranked ROI measurement as the greatest benefit to marketing automation, only about 20% of those companies have systems and processes for post-event lead follow-up. Sound familiar?… learn more >
Trade shows and events offer plenty of presentation opportunities for product specialists, sales and marketing personnel, and nearly every member of the executive suite. When speaking to prospects, the media or an industry-savvy audience, professional knowledge and technical skill aren’t enough to carry the day.… learn more >
How frequently do you continue to converse with someone when the topic of conversation is not relevant to you? Most likely, not often. Yet, as marketers, we’re sometimes guilty of pushing out top-down, message-heavy, monologues to our customers and prospects. That’s especially true today, in… learn more >
BtoB Magazine recently published the following statistics about trade show leads, sourced from their own survey, “Future of Events.” Recognize your program in one of these statistics? If so, check out this week’s Synch-Up blog for three tips to better trade show lead follow up GetSynchronicity. Connecting… learn more >
William Shakespeare didn’t have trade show presentations in mind when wrote “Brevity is the soul of wit,” but he sure could have. Trade show presenters and demonstrators should be able to write their key message on the back of a business card. Three lines, maximum.… learn more >
Siemens Hearing used a smart mix of engagement marketing principles to increase the time visitors spent in its booth at Audiology Now, just two weeks ago. A little friendly competition, the hands-on experience of interactive media and the cool cache of iPads made the Siemens’ Best… learn more >
Looking to create more face-to-face prospect opportunities for the product specialists and sales staffers at your next show? At HIMSS 2011, NextGen Healthcare used the power of performance artists to attract and engage attendee attention. At Enterprise Connect 2011, Aastra leveraged the entertainment value of humor… learn more >
Engage audiences and capture valuable information by incorporating an Audience Response System into your next presentation. Wireless keypad systems create more meaningful meetings, conferences, trade shows and training sessions. As participants share data and opinions, the interactive format transforms one-sided presentations into two way dialogues. Real-time… learn more >
Sometimes I walk a tradeshow floor and wonder ‘When did we forget that the primary purpose of business communications is to speak clearly and directly to the audience?’ Listening to the presentations in some exhibits, you might think that we’re trying to avoid face-to-face communication… learn more >