Marketing budgets continue to get cut. No longer just a trend, shrinking budgets are now as much a reality as the 24/7 work week. Getting results on little or no budget requires a willingness to step out and take some risks. To innovate. To get… learn more >
Relay Health opted for a radical presentation approach when they decided to sponsor a “Deep Dive” breakout session at Health 2.0. Gone was the product engineer delivering a laundry list of features and functions. Gone was the bullet-heavy slide deck presentation. Gone was the corporate-focused point… learn more >
Engaging prospects in a meaningful conversation at events isn’t easy. Staffers who otherwise excel at relationship building in the field find themselves stymied when pressured to open up dialogue with a total stranger on a busy tradeshow floor or at a meeting or conference. A few… learn more >
In his TED talk, “The Hidden Power of Smiling,” Ron Gutman shares studies and statistics about smiling. His presentation reveals some surprising results, including the facts that your smile can be a predictor of how long you’ll live and that a… learn more >
Far too often, especially in western civilizations, we place an undue emphasis on finding the answer. Eastern civilizations, by contrast, focus first on framing the questions. The process of inquiry is a highly prized skill in eastern cultures because they recognize that the ability to… learn more >
Trade show research shows that live stage presentations and product demonstrations increase qualified leads, improve brand awareness and are one of the most important factors determining booth memorability. With stakes that high, don’t leave the outcome in question. Event marketers turn to professionals for nearly every… learn more >
Earlier this year, I posted some thoughts about Whole Brain Marketing. Last week, I read an article by Jane Gentry that resonated with my post. Jane is a long-time colleague and collaborator. I’ve always admired her work as a sales consultant and I think readers… learn more >
I’m frustrated with Augmented Reality. Augmented Reality – AR – uses a webcam to overlay a virtual element onto the real world and provide more information than the physical world provides by itself. For example, let’s say you’re sightseeing in Paris. You hold your mobile device… learn more >
How do meeting professionals introduce change to a decades-old meeting format without alienating and losing the support of multiple stakeholder communities? For its Annual Corporate Meeting, Underwriters Labs embarked on a year long process of evaluation, discovery and self-introspection. The results were astonishing as UL revamped… learn more >
In the trade show, meeting and events industry we all work with a unique mix of vendors and providers of artistic services. Seth Godin posted an article last week about the differences in buying from a vendor and an artist. I think many of his… learn more >