The Psychology of Personalized Marketing

Brain research shows our brains decide what information to pay attention to. 86% of consumers say that personalization plays a role in their purchasing decisions. — Infosys This month’s Snapshot explores how technology makes it possible to deliver highly personalized experiences pre-, at- and post-show.  learn more >

Reality Check: Mixed Reality

Facebook, Apple, Amazon and Google are all jumping on the Mixed Reality (MR) bandwagon. Are you experiencing FOMO?  Explore how MR is taking the industry by storm with new best practices and super-charged storytelling. Do you want to jump in and mix it up a little.  learn more >

Gamification is Here To Stay. What Now?

Popular studies, supported by real-world experience, remind us that everyone everywhere learns and retains information better when it’s delivered using the elements of game theory. So … now what?  Break out Yahtzee™ and Chex Mix™? Even if you’re a believer in gamification, implementing it is a challenge. … learn more >

Questioning the Value of Your Event

After the last booth giveaway has been given away, can you prove the value your exhibit investment delivered? Do any of the following statements describe your customer, prospective clients or user event? Attendance is stagnant Attendees come one year, but not the next Demographics aren’t ideal Audience feedback has flatlined Return… learn more >