Reality Check: Mixed Reality

Facebook, Apple, Amazon and Google are all jumping on the Mixed Reality (MR) bandwagon. Are you experiencing FOMO?  Explore how MR is taking the industry by storm with new best practices and super-charged storytelling. Do you want to jump in and mix it up a little.  learn more >

Gamification is Here To Stay. What Now?

Popular studies, supported by real-world experience, remind us that everyone everywhere learns and retains information better when it’s delivered using the elements of game theory. So … now what?  Break out Yahtzee™ and Chex Mix™? Even if you’re a believer in gamification, implementing it is a challenge. … learn more >

Questioning the Value of Your Event

After the last booth giveaway has been given away, can you prove the value your exhibit investment delivered? Do any of the following statements describe your customer, prospective clients or user event? Attendance is stagnant Attendees come one year, but not the next Demographics aren’t ideal Audience feedback has flatlined Return… learn more >

A Step-by-Step Guide to the Trade Show “Ask”

In a recent Exhibitor Magazine article entitled “Asked & Answered,” John Baker (former SVP and COO of American Express) discussed the power of persuasion and shared his “6-Step Asking Formula” for getting what you want, every time. This formula defined a clear procedure that professionals could… learn more >