Exhibitor Magazine recently ran an article entitled, “This Old Exhibit: How to Refresh a Tired Booth.” In it, the author offers practical ways to “refresh” your existing booth and make it appear that you’re offering something new … even when you aren’t. All good advice. … learn more >
Brain research shows our brains decide what information to pay attention to. 86% of consumers say that personalization plays a role in their purchasing decisions. — Infosys This month’s Snapshot explores how technology makes it possible to deliver highly personalized experiences pre-, at- and post-show. learn more >
Facebook, Apple, Amazon and Google are all jumping on the Mixed Reality (MR) bandwagon.
Are you experiencing FOMO? Explore how MR is taking the industry by storm with new best practices and super-charged storytelling.
Do you want to jump in and mix it up a little.
Popular studies, supported by real-world experience, remind us that everyone everywhere learns and retains information better when it’s delivered using the elements of game theory. So … now what? Break out Yahtzee™ and Chex Mix™? Even if you’re a believer in gamification, implementing it is a challenge. … learn more >
The annual CMO Survey unfailingly offers useful information to dissect and analyze. A key takeaway this year reveals that event marketers continue to increase the use of digital marketing tools in their tradeshow and event programs. While the average company invests one out of ten… learn more >
LinkedIn recently published an ePaper entitled, “5 Trends Every CMO Should Know.” The content was drawn from trusted industry sources, and each trend was accompanied by an inset detailing how CMOs can use LinkedIn to take advantage of each. This blog will do the same, but with a… learn more >
After the last booth giveaway has been given away, can you prove the value your exhibit investment delivered? Do any of the following statements describe your customer, prospective clients or user event? Attendance is stagnant Attendees come one year, but not the next Demographics aren’t ideal Audience feedback has flatlined Return… learn more >
Seeing a product or service in action is a proven way to further a sale. Naturally, many companies choose to feature in-booth demos in their trade show exhibits. Here are 5 Top Tips that help ensure that your in-booth demos effectively engage your target audience and… learn more >
The start of the calendar year ushers in an onslaught of business predictions. After reviewing the marketing trends expected for the coming year, it appears that 2018 will be the Year of Empathy. “Empathy,” in marketing terms, kicks experiential programs up a notch by offering brand… learn more >
While nothing will ever replace face-to-face interaction, the desire to “globalize” your tradeshow exhibit via the web has never been stronger. The ubiquity and standardization of streaming media makes pushing content out over the Internet simpler than ever. If this sounds like a daunting task,… learn more >