Engaging prospects in a meaningful conversation at events isn’t easy. Staffers who otherwise excel at relationship building in the field find themselves stymied when pressured to open up dialogue with a total stranger on a busy tradeshow floor or at a meeting or conference. A few… learn more >
In his TED talk, “The Hidden Power of Smiling,” Ron Gutman shares studies and statistics about smiling. His presentation reveals some surprising results, including the facts that your smile can be a predictor of how long you’ll live and that a… learn more >
Far too often, especially in western civilizations, we place an undue emphasis on finding the answer. Eastern civilizations, by contrast, focus first on framing the questions. The process of inquiry is a highly prized skill in eastern cultures because they recognize that the ability to… learn more >
Earlier this year, I posted some thoughts about Whole Brain Marketing. Last week, I read an article by Jane Gentry that resonated with my post. Jane is a long-time colleague and collaborator. I’ve always admired her work as a sales consultant and I think readers… learn more >
I’m frustrated with Augmented Reality. Augmented Reality – AR – uses a webcam to overlay a virtual element onto the real world and provide more information than the physical world provides by itself. For example, let’s say you’re sightseeing in Paris. You hold your mobile device… learn more >
In the trade show, meeting and events industry we all work with a unique mix of vendors and providers of artistic services. Seth Godin posted an article last week about the differences in buying from a vendor and an artist. I think many of his… learn more >
How do you continue to market you trade show and meetings program while budgets continue to shrink? One way is to get real about your potential audience. Create a profile of your best clients and client candidates. What do they look like? What attributes do they… learn more >
Exactly what is content marketing? It’s the practice of attracting, acquiring and engaging prospects and customers by distributing relevant and valuable information. It’s a strategy built on the belief that if we establish a relationship with potential customers by regularly delivering valuable data, they will… learn more >
Last week, ICEEM ran a post regarding the link between exhibitions and purchase intent. The critical point worth noting is that the exhibitor must take an active approach toward engaging the prospects. Now that’s a concept we can get in back of. We’re… learn more >
“Showing up is 80% of success in life.” – Wood Allen Woody might have a point but, as legions of marketers have discovered, following his philosophy at a trade show produces little more than a pile of expenses. Look at it this way, showing up does nothing more than… learn more >