B2P

Thanks to marketing automation and social media platforms, business marketers today have more interaction with buyers than ever before. Twitter feeds. Facebook updates. Blog posts. Email campaigns. On the flip side, those same technology advances provide buyers with unparalleled opportunities to access information and evaluate… learn more >

They Just Don’t Get It

“They just don’t get it.” How many times has marketing said that about sales? Organizations tend to put up walls between departments. The one between marketing and sales can be especially difficult to scale, particularly when the topic is following up leads generated by events. I’ve been… learn more >