Siemens Hearing used a smart mix of engagement marketing principles to increase the time visitors spent in its booth at Audiology Now, just two weeks ago. A little friendly competition, the hands-on experience of interactive media and the cool cache of iPads made the Siemens’ Best… learn more >
Last week’s Synch-Up blog (see below, April 6: “Measuring ROI”) post struck a chord with some members of a LinkedIn Group on B2B Social Media and I thought it was worth sharing. Here is how Eric S replied to my blog post: “This is great. While it… learn more >
Innovation is everywhere. A Fleischmann Hilliard study of corporate taglines that debuted in 2009 found “innovate/innovation” to be one of the top ten most frequently used words. Apparently it’s still with us. In the past two months I’ve logged a lot of miles on trade… learn more >
Looking to create more face-to-face prospect opportunities for the product specialists and sales staffers at your next show? At HIMSS 2011, NextGen Healthcare used the power of performance artists to attract and engage attendee attention. At Enterprise Connect 2011, Aastra leveraged the entertainment value of humor… learn more >
There is a reason that American Airlines doesn’t let the passengers fly the planes. There’s an equally good reason that the hospital doesn’t allow its patients to perform emergency surgeries. Simply put – the majority of the folks don’t have the skill set to do… learn more >
Sometimes I walk a tradeshow floor and wonder ‘When did we forget that the primary purpose of business communications is to speak clearly and directly to the audience?’ Listening to the presentations in some exhibits, you might think that we’re trying to avoid face-to-face communication… learn more >
Engage audiences and capture valuable information by incorporating an Audience Response System into your next presentation. Wireless keypad systems create more meaningful meetings, conferences, trade shows and training sessions. As participants share data and opinions, the interactive format transforms one-sided presentations into two way dialogues. Real-time… learn more >
I’m a big fan of Seth Godin. I almost always find his ideas stimulating. More often than not, I agree with him but I take exception to his blog posting of Saturday, Feb 19: What’s a slogan for (banal on purpose) At MWC (Mobile World Congress),… learn more >
One of the participants on a just-finished conference call hit a nerve. The culprit, another agency, hasn’t learned how to play nice in the sandbox. In this case, the rest of us on the client’s team didn’t just get sand kicked in our faces. We… learn more >
Why does business marketing work so hard to ignore the fact that we’re all human? We put buyers in buckets. Doctors are different from teachers. Teachers are different from engineers. Engineers are different from financial analysts. Sure, buying groups differ in lots of ways, but even doctors… learn more >