Several years ago, Christopher Graves, President & CEO, Asia Pacific, Ogilvy Public Relations Worldwide, authored a presentation on the changing fundamentals of marketing. In his presentation, Graves explained that the traditionally recognized 4 Ps of marketing are now the 4 E’s of… learn more >
I’m sitting in the Rochester, NY airport waiting out a three hour flight delay. Readers of Synch-Up tend to be road warriors, so most of you have been in this same position many times over. Have you ever noticed the similarities to event… learn more >
Death by PowerPoint. It’s ubiquitous at most corporate meetings and conferences. For its annual franchise meeting, Exchange 2012, Millicare Textile and Carpet Care ditched the usual format of slide-show-ad-nauseum and brought in a troupe of sketch comedy professionals to engage the audience in… learn more >
How do you avoid death by PowerPoint at your next meeting or conference? Change up. Shake up. And wake up. For its annual franchise meeting, Millicare Textile and Carpet Care ditched the usual format of slide-show-ad-nauseum and brought in a troupe of… learn more >
Is humor making a comeback in B2B marketing? Consumer marketing employs humor on a regular basis, but it’s been largely MIA from B2B campaigns for the past 10 years. Recently, we’ve seen a mini-surge of clients looking to use humor to position their products and to… learn more >