Popular studies, supported by real-world experience, remind us that everyone everywhere learns and retains information better when it’s delivered using the elements of game theory. So … now what? Break out Yahtzee™ and Chex Mix™? Even if you’re a believer in gamification, implementing it is a challenge. … learn more >
The annual CMO Survey unfailingly offers useful information to dissect and analyze. A key takeaway this year reveals that event marketers continue to increase the use of digital marketing tools in their tradeshow and event programs. While the average company invests one out of ten… learn more >
Experiential Marketing (EM) is all the buzz, but too many EM efforts begin with the buzz instead of the brand. The result? You remember the experience, but it doesn’t translate into desired actions. To elicit the right reaction, the experience must communicate the right message- the… learn more >
The experience generation (aka Millennials) is the largest living generation in the U.S. Reaching this group requires more than traditional marketing. That’s why 79% of brands say that they will execute more event and experiential marketing (EM) programs this year compared to last year, according… learn more >
You discover that you are in charge of demo-kiosk engagement at your next tradeshow. You know you’re good at one-on-one interactions, but you don’t have much experience talking to small groups in a non-traditional environment, especially when your audience is tired, distracted, and willing to… learn more >
Facebook is currently in the spotlight. But whatever new regulations or controls may be put into place, Facebook, as well as LinkedIn, SnapChat, Instagram, et al, will continue to have two things in common; they will continue to crave content, and they will increasingly need… learn more >
The Empathy Business in the U.K. measures and embeds empathy in the world’s biggest companies. Their work shows that empathy is positively correlated with growth, productivity and earnings. The top 10 companies in their Global Empathy Index increased in value more than twice as much… learn more >
LinkedIn recently published an ePaper entitled, “5 Trends Every CMO Should Know.” The content was drawn from trusted industry sources, and each trend was accompanied by an inset detailing how CMOs can use LinkedIn to take advantage of each. This blog will do the same, but with a… learn more >
Explore the evolution of marketers and executive decision makers from “Mad Men” to “Math Men.” Read the article
After the last booth giveaway has been given away, can you prove the value your exhibit investment delivered? Do any of the following statements describe your customer, prospective clients or user event? Attendance is stagnant Attendees come one year, but not the next Demographics aren’t ideal Audience feedback has flatlined Return… learn more >