The Care and Feeding of Social Media: A New Paradigm

Facebook is currently in the spotlight. But whatever new regulations or controls may be put into place, Facebook, as well as LinkedIn, SnapChat, Instagram, et al, will continue to have two things in common; they will continue to crave content, and they will increasingly need a firm hand at the tiller.

To satisfy these needs, savvy marketers across most verticals are leveraging their tradeshows and events to generate content: customer testimonials, live product demos, expert interviews, PR roll-outs, etc. This content is invaluable, one-of-a-kind, can be easily controlled and focused, and can feed your social media channels for months to come.

Here are three Best Practices for keeping your social media community healthy and strong:

Tip #1: Live Moderation. It’s important to moderate the responses your social media posts generate. Answering questions, clarifying positions or adding expert advice to an ongoing discussion does more to keep a conversation positive and active… it may convince a potential client to give you a call.

Tip #2: Stay Calm and Carry On.  If an online discussion takes an unwanted turn, it’s important to remain calm and avoid “fighting back.” There are no winners in online arguments; taking the high road always pays off in the long run.

Tip #3: Proactive is Best.  If (or when) an online dispute arises, be proactive. Putting your head in the sand and hoping the argument goes away is never a winning strategy.

Tradeshows remain a rich source for social media content, but it requires a steady, alert hand to ensure that your social media audience always sees you at your best.

Post well.