Many articles have been published in business journals lately exploring how to “tell a better story.” Most use a business or client meeting as their setting. Nowhere, however, is the need for powerful storytelling greater than on a tradeshow floor. In a matter of seconds… learn more >
In the November issue of Forbes, Kathy Caprino explores three critical communication concepts that help strengthen relationships, forge stronger bonds, and improve communication skills. These key concepts also enable you to engage, inspire, and connect more powerfully with your target audience at tradeshows and events. Listen… learn more >
According to industry analysts like IDC, Virtual Reality (VR) is poised for growth — not just in the consumer space, but also in commercial applications such as training simulations. This Snapshot Topics Series details the lowering costs of VR, as well as several popular and successful… learn more >
In our last article we talked about the importance of applying design thinking to meeting strategy for mission-critical meetings. This article delves into the process, providing a high-level guide. But first, a quick refresher. “Design is not style. It’s not about giving shape to the shell… learn more >
There is only one thing worse than a rude audience at a corporate meeting; a polite one. They smile, make eye contact, but their attention is elsewhere. The goal is to create an engaged audience. Here are a few proven tactics that generate audience attention. I. … learn more >
Your organization is in the midst of a massive shift. You’ve got an important meeting coming up. You need to transition from transactional to transformational leadership. Stimulate cross-functional collaboration. Or create a culture of innovation. What do you do? “Content-first”? “Participant first”? Apply design thinking? This… learn more >
If increasing attendee dwell time in your tradeshow booth has become your responsibility, here’s a powerful solution: an electric dog fence. You know the kind …a dog collar that delivers a mild shock when they attempt to leave the yard. In this case, as each… learn more >
You’ve just accepted an invitation or assignment to give a presentation. What is the very next thing you should do? Develop an outline Create slides Define what your audience cares about If you didn’t pick 3, read on. People everywhere are the same; they are more… learn more >
It’s hard to remember a time when “experiential” marketing was new. Now, it’s so normal that marketers are challenged with keeping it fresh and effective. Brands are definitely doing more experiential. An industry-wide research study found that 1 in 3 brand marketers anticipate a growth in… learn more >
Experiential Marketing (EM) is more than a trend. Nine in ten marketers recognize the importance of experiential in driving brand engagement. Selling experiential internally can be difficult. That is why ADWEEK says, “Experiential marketers need to embrace brand planning and business results.” For impact that lasts beyond… learn more >