Last week I shared one of my favorite quotes about creativity. This week, I’m following up with a blog posting about creativity from one of my favorite writers, Seth Godin. I keep this post on hand and refer to it occasionally when I hit a… learn more >
“A hunch is creativity trying to tell you something.” – Frank Capra Think about it. Listen to that voice. Act on it.
So you’ve convinced your Senior Management to expand your budget to include Augmented Reality or Virtual Reality (AR/VR) in your exhibit. Terrific! Now what? Is that it? Do you simply plug it in, charge it up, and let the multitudes throng to your exhibit to oooo… learn more >
Most B2B marketers hold lofty aspirations for their brands. “We want to be differentiated. Rise above the crowd. We want to be unique.” Then, usually shortly after the first round of creative, fear kicks in. “If we don’t look like the others, we’ll lack credibility. We… learn more >
William Shakespeare didn’t have trade show presentations in mind when wrote “Brevity is the soul of wit,” but he sure could have. Trade show presenters and demonstrators should be able to write their key message on the back of a business card. Three lines, maximum.… learn more >
Today I’m picking up the thread of last week’s Synch-Up post. Lead generation is a primary goal for most trade show exhibitors and an important indicator of success, but it’s not the only measure of exhibit value. Here’s a short list of other metrics that,… learn more >
I had the pleasure last week of participating in a panel discussion at the Chicago chapter meeting of EDPA. At one point during the evening, I made the remark that over the years I’ve worked with a number of clients who threw away their leads.… learn more >
I’m finally catching up on some reading and came across this article from B2B Magazine. I agree fully with Mr. Callahan’s assessment of the enduring appeal of trade shows and am energized by the industry outlook provided. Enjoy! Trade shows exhibit enduring appeal Sean Callahan March 14, 2011 –… learn more >
Siemens Hearing used a smart mix of engagement marketing principles to increase the time visitors spent in its booth at Audiology Now, just two weeks ago. A little friendly competition, the hands-on experience of interactive media and the cool cache of iPads made the Siemens’ Best… learn more >
Last week’s Synch-Up blog (see below, April 6: “Measuring ROI”) post struck a chord with some members of a LinkedIn Group on B2B Social Media and I thought it was worth sharing. Here is how Eric S replied to my blog post: “This is great. While it… learn more >