Use them to elevate your content marketing efforts. Hundreds — even thousands — of hours are spent creating dynamic experiences for important trade shows and events. With so many canceled or postponed shows, companies are looking for new ways to leverage these experiences. One option is… learn more >
You did a great job. Your team designed an excellent exhibit. It’s an exciting representation of your brand and you can’t wait to show it off at your next tradeshow. And then … the trade show is cancelled. What’s a Marketer to do? Good news! You can… learn more >
When the world stands still. Almost overnight, the Coronavirus has become part of our collective consciousness. And everything has changed. This is certainly the case for trade shows and other events whose hallmark is meeting in-person. But what do you do when face-to-face isn’t possible? How… learn more >
Virtual Face-2-Face Engagement: Fast, Easy, Cost-Effective With sheltering-in-place and social distancing temporarily placing event marketing programs on hiatus, what’s an event marketer to do? Hit the reset button. Transition from face-to-face marketing to “interface-to-interface marketing.” Try these fast, easy, cost-effective ideas to engage your prospects and… learn more >
At first glance, virtual events sound easier to create and implement than a live event. The truth is, they suffer the same challenges face-to-face engagements do, as well as a few unique ones of their own. This blog will detail 7 of them, as well… learn more >
In today’s connected world, virtually all information is at our fingertips … or voice command. In response, our collective attention spans have shortened exponentially. The result is the demise of the “Corporate Presentation Rehearsal.” In performing circles, rehearsal is alive and well. But in corporate circles,… learn more >
Photos, video, graphics – all create strong viewer connections. Not all visuals, however, connect equally well with all audiences. Even fewer have the power to authentically communicate brand value and corporate culture to diverse audiences. This month’s IGNITE explores the keys to creating visual stories that… learn more >
Stories bring people together. They help us simplify complex messages, solidify abstract ideas and inspire audiences. Organizations today have a bigger storytelling advantage than they’ve ever had before: Data. We’re sitting on mountains of data and hidden inside are the stories our audiences crave. They’re… learn more >
MPI recently published a blog entitled, “Event Planning & Unpeeling the Cultural Onion.” It explores the importance of understanding how your target audience’s cultural experiences drive their actions and reactions. The “onion” metaphor is apt; we all have multiple layers of attitudes; some are easily… learn more >
Simon Sinek’s TED Talk … “How Great Leaders Inspire Action,” is one of the most viewed YouTube videos of all time. It clearly outlines how great leaders communicate the “why” of what they do, and how this drives people to connect with them on an… learn more >