Is Personalization Possible at Live Events?

Recent studies regarding customer communications have shown that 85% of Marketers say that their customers expect a personalized experience.  Even more report a measurable lift from their personalization efforts. This month’s IGNITE explores this Personalization Trend and offers a few tips on how to make… learn more >

The Value of Professional Exhibit Tours

To achieve important business goals at tradeshows and events, exhibitors must communicate a strong brand image and a clear product message. However, tradeshows are loud, visually cluttered places where communication is challenging. The solution is straightforward; develop messages that are clear and easy-to-understand, and feature only… learn more >

The SECRET to keeping your audience engaged

Question: You’ve just accepted an invitation or assignment to give a presentation. What is the very next thing you should do?     develop your outline     create your slides     discover everything you can about your audience and its needs Answer: If you picked a or b, you really… learn more >

Is Gamification right for your message?

Over the past several years, the concept of “gamification” has gained a firm foothold in the marketing-sphere.  Taking a complex (or not so complex) marketing message and making it stickier through the use of gaming techniques is more popular than ever … but sometimes, marketers… learn more >