Remember how, in the mid-2000s, “virtual” tradeshows took the place of live ones? Neither do I. But, boy, did they try. Back then, everyone was clamoring to virtualize everything … and get rid of its “real” counterpart. This caused several tech companies to offer, nay to PROMISE,… learn more >
Over the past several years, the concept of “gamification” has gained a firm foothold in the marketing-sphere. Taking a complex (or not so complex) marketing message and making it stickier through the use of gaming techniques is more popular than ever … but sometimes, marketers… learn more >
Throughout our country’s history, we’ve heard the death knell for various types of interactive media. For example: When “Radio” first appeared, industry experts predicted the demise of books and magazines. When “Magic Lantern” films entered the scene, commentators signaled the demise of live theater and vaudeville. When “Television” appeared,… learn more >
Gamification is here to stay. Research from every sector continually demonstrates how the application of game theory to business marketing communication more than doubles learning and comprehension rates, dramatically increases dwell time in exhibits, and decisively changes a target audience’s buying and advocating behavior. Synchronicity embraces… learn more >
There are thousands of industry professionals who have NEVER attended a tradeshow, let alone exhibited at one. This is a missed opportunity, because spending surveys indicate that a face-face meeting with a prospect at a tradeshow costs $142, while the cost of that same face-to-face… learn more >
If you’ve visited (or live in) a BIG CITY, you know how challenging it can be to locate the people and places you need. Technology, of course, has made it easier. The same is true in BIG TRADESHOW BOOTHS! DMG Mori wanted visitors to their BIG… learn more >
How do you get on an attendee’s “Must-See” list? Learn how Enovate Medical did just that at HIMSS 2015 by connecting with their target audience BEFORE they even got there!
Situation: You’re a large company with disparate business units spread across vast territories. Challenge: You want to present a united front at your tradeshows, but your booth staff doesn’t know each other. Result: Attendees sense this disarray, and the organization you thought projected the image of a… learn more >
When is a tradeshow more than a tradeshow? When it’s used to establish thought leadership for an entire industry. Click here to learn how Grass Valley used NAB 2015 to stake new ground in broadcast IP.
Recently, I came across the 2015 Young Professional Exhibitor Needs and Preferences Study, provided by CIER/SISO. Portions of the study explore how young professionals currently interact with exhibits at tradeshows, and it got me to reminiscing. Story time! Once upon a time, tradeshow exhibits featured men… learn more >