How do we as marketers create value for our brands? For our employers? For our departments? The question came up in discussion last week at a networking event. The answers it prompted varied considerably from individual to individual, reflecting the diversity of the crowd and the… learn more >
Last week IAEE called our attention to a new report from MarketingSherpa, the 2011 B2B Marketing Benchmark Report – Budget Basics. The 16 page report, sponsored by Vocus, can be downloaded for free and contains data that will be of interest to event marketing… learn more >
Looking to ease the “attract and engage” process for your trade show staff? At RSNA 2010, Vital Images successfully met the challenge using interactive media and a “hit team” of professional crowd gatherers. The crowd gatherers worked the aisle, encouraging passersby to take the “Vital Challenge” which… learn more >