Today I’m picking up the thread of last week’s Synch-Up post. Lead generation is a primary goal for most trade show exhibitors and an important indicator of success, but it’s not the only measure of exhibit value. Here’s a short list of other metrics that,… learn more >
I had the pleasure last week of participating in a panel discussion at the Chicago chapter meeting of EDPA. At one point during the evening, I made the remark that over the years I’ve worked with a number of clients who threw away their leads.… learn more >
I’m finally catching up on some reading and came across this article from B2B Magazine. I agree fully with Mr. Callahan’s assessment of the enduring appeal of trade shows and am energized by the industry outlook provided. Enjoy! Trade shows exhibit enduring appeal Sean Callahan March 14, 2011 –… learn more >
Last week’s Synch-Up blog (see below, April 6: “Measuring ROI”) post struck a chord with some members of a LinkedIn Group on B2B Social Media and I thought it was worth sharing. Here is how Eric S replied to my blog post: “This is great. While it… learn more >
While preparing for an upcoming speaking engagement, I took a few minutes this past week to look back at six different RFPs from the first quarter to spot emerging trends. I found that all six of the RFPs had three things in common. Each of them… learn more >
Sometimes I walk a tradeshow floor and wonder ‘When did we forget that the primary purpose of business communications is to speak clearly and directly to the audience?’ Listening to the presentations in some exhibits, you might think that we’re trying to avoid face-to-face communication… learn more >
How do you attract and engage audiences at a trade show? That question was the topic of discussion last week during set-in at HIMSS. I heard some interesting ideas but one thought kept coming back to me – none of this matters if you haven’t… learn more >
I’m a big fan of Seth Godin. I almost always find his ideas stimulating. More often than not, I agree with him but I take exception to his blog posting of Saturday, Feb 19: What’s a slogan for (banal on purpose) At MWC (Mobile World Congress),… learn more >
Why does business marketing work so hard to ignore the fact that we’re all human? We put buyers in buckets. Doctors are different from teachers. Teachers are different from engineers. Engineers are different from financial analysts. Sure, buying groups differ in lots of ways, but even doctors… learn more >
Mom always said to “put a good face on it.” Who knew she was giving us a recipe for marketing success? In The Buying Brain, Dr. A.K. Pradeep examines the links between neurological stimuli and consumer purchasing intent. One fascinating indicator of neurological effectiveness concerns… learn more >