In Search of the (Marketing) Unicorn
“Well, now that we have seen each other,” said the unicorn, “if you believe in me, I shall believe in you.” Lewis Carroll – Through the Looking Glass In 2014,… learn more >
Tags: marketing
3 Ways To Energize Your Exhibit… on a Budget
Wouldn’t it be great if every time you exhibited at a tradeshow you could build a sexy new exhibit and pitch the newest, hottest product on the floor? And wouldn’t it be great if you were always the prettiest girl or the handsomest guy at the… learn more >
What Makes Attendees WANT to Come to Your Booth?
The Center for Exhibition Industry Research (CEIR) recently released the second report in its newest series, 2016 Attendee Retention Insights Part Two: Exhibition Floor Features that Build a Loyal Alumni Attendee Audience. The goal of this report is to provide Tradeshow Management with key attendee… learn more >
Video is KING! Is it Working For You?
Sometimes, when I read the latest studies about marketing trends, I get frustrated. Not in a bad way, but in an itchy, wanting-to-share-information-and-revelations way. Allow me to elaborate. Surveys that detail the latest trends in video marketing are appearing all over the web right now. Unsurprisingly,… learn more >
The SECRET to How Tradeshows Have Changed
You. Are. Not. Special. Ouch. Perhaps I should clarify; when it comes to tradeshows & meetings, your marketing concerns and challenges are not special … and by “special,” I mean unique. Better? So why this provocative admonishment? Let me explain. I’ve been in the tradeshow and meetings industry a long… learn more >
Why Storytelling advances the Sale
A quick story … There was once a company that was introducing a new video camera. (To our younger readers, video cameras were at one time large, stand-alone affairs.) This new camera was unique because it was smaller than others on the market, with many new &… learn more >
Is Gamification right for your message?
Over the past several years, the concept of “gamification” has gained a firm foothold in the marketing-sphere. Taking a complex (or not so complex) marketing message and making it stickier through the use of gaming techniques is more popular than ever … but sometimes, marketers… learn more >