Earlier this week I was interviewed by Dave Egan for a posting on the ICEEM blog about professional booth staffers. Here is Dave’s article for ICEEM, reprinted for readers of Synch-Up. A common goal for many exhibitors is to increase the foot traffic within the exhibit:… learn more >
Is 2011 the year that you plan to take your exhibit marketing program to a whole new level of success? Here are five ideas to help you make a quantum leap in the year ahead: 1. Start by setting objectives. Yes, I know. You’ve heard that suggestion… learn more >
January 1st approaches. It’s time to reflect on where we’ve been and where we’re headed. Here’s what I see in store for the meetings and events industry in 2011: 1. Meetings and exhibitions return to growth in 2011, as corporate travel restrictions ease and organizations… learn more >
How do we as marketers create value for our brands? For our employers? For our departments? The question came up in discussion last week at a networking event. The answers it prompted varied considerably from individual to individual, reflecting the diversity of the crowd and the… learn more >
Looking to ease the “attract and engage” process for your trade show staff? At RSNA 2010, Vital Images successfully met the challenge using interactive media and a “hit team” of professional crowd gatherers. The crowd gatherers worked the aisle, encouraging passersby to take the “Vital Challenge” which… learn more >