Sometimes I walk a tradeshow floor and wonder ‘When did we forget that the primary purpose of business communications is to speak clearly and directly to the audience?’ Listening to the presentations in some exhibits, you might think that we’re trying to avoid face-to-face communication… learn more >
I’m a big fan of Seth Godin. I almost always find his ideas stimulating. More often than not, I agree with him but I take exception to his blog posting of Saturday, Feb 19: What’s a slogan for (banal on purpose) At MWC (Mobile World Congress),… learn more >
You’ve read the articles. You’ve heard the arguments. Left-brain marketing appeals to a logical, rational perspective. Right-brain marketing appeals to a more emotionally focused orientation. Which is best? Unless your audience has only half a brain, I say neither. Let’s market, instead, to the whole brain.… learn more >
Why does business marketing work so hard to ignore the fact that we’re all human? We put buyers in buckets. Doctors are different from teachers. Teachers are different from engineers. Engineers are different from financial analysts. Sure, buying groups differ in lots of ways, but even doctors… learn more >
Guest Blog By Jim Gilmartin from Monday, January 3, 2011 Marketers continually look for ways to group targeted customers to connect efficiently with them. The following offers insights into understanding better early stage boomers (born 1946 to 1954) and older customers. 1. Increased individualism Older customers are less… learn more >
Sometimes I walk a tradeshow floor and wonder ‘When did we forget that the primary purpose of business communications is to speak clearly and directly to the audience?’ Listening to the presentations in some exhibits, you might think that we’re trying to avoid face-to-face communication… learn more >
Is 2011 the year that you plan to take your exhibit marketing program to a whole new level of success? Here are five ideas to help you make a quantum leap in the year ahead: 1. Start by setting objectives. Yes, I know. You’ve heard that suggestion… learn more >
January 1st approaches. It’s time to reflect on where we’ve been and where we’re headed. Here’s what I see in store for the meetings and events industry in 2011: 1. Meetings and exhibitions return to growth in 2011, as corporate travel restrictions ease and organizations… learn more >
How do we as marketers create value for our brands? For our employers? For our departments? The question came up in discussion last week at a networking event. The answers it prompted varied considerably from individual to individual, reflecting the diversity of the crowd and the… learn more >
Last week IAEE called our attention to a new report from MarketingSherpa, the 2011 B2B Marketing Benchmark Report – Budget Basics. The 16 page report, sponsored by Vocus, can be downloaded for free and contains data that will be of interest to event marketing… learn more >