It’s hard to remember a time when “experiential” marketing was new. Now, it’s so normal that marketers are challenged with keeping it fresh and effective. Brands are definitely doing more experiential. An industry-wide research study found that 1 in 3 brand marketers anticipate a growth in… learn more >
Experiential Marketing (EM) is more than a trend. Nine in ten marketers recognize the importance of experiential in driving brand engagement. Selling experiential internally can be difficult. That is why ADWEEK says, “Experiential marketers need to embrace brand planning and business results.” For impact that lasts beyond… learn more >
Experiential Marketing (EM) is all the buzz, but too many EM efforts begin with the buzz instead of the brand. The result? You remember the experience, but it doesn’t translate into desired actions. To elicit the right reaction, the experience must communicate the right message- the… learn more >
The experience generation (aka Millennials) is the largest living generation in the U.S. Reaching this group requires more than traditional marketing. That’s why 79% of brands say that they will execute more event and experiential marketing (EM) programs this year compared to last year, according… learn more >
The Empathy Business in the U.K. measures and embeds empathy in the world’s biggest companies. Their work shows that empathy is positively correlated with growth, productivity and earnings. The top 10 companies in their Global Empathy Index increased in value more than twice as much… learn more >
Explore the evolution of marketers and executive decision makers from “Mad Men” to “Math Men.” Read the article
After the last booth giveaway has been given away, can you prove the value your exhibit investment delivered? Do any of the following statements describe your customer, prospective clients or user event? Attendance is stagnant Attendees come one year, but not the next Demographics aren’t ideal Audience feedback has flatlined Return… learn more >
The Spring tradeshow season will soon be here, so now is a good time to assess how your target audience is experiencing your exhibit. The moment they enter it, are they being pressured, either subtly or directly, to “get scanned” or “sign-up for a free… learn more >
It’s really tough to tell a good story. Some companies get stuck in the weeds and lose sight of the big picture. Or they focus too much on the brand and not enough on what customers care about. Or they try to have one story… learn more >
Are your general sessions a monologue or a dialogue? If your answer is the former, your audience – whether customers, partners or employees – are probably not as engaged as you’d like them to be. And you may not be making the impact needed to… learn more >