Virtual Face-2-Face Engagement: Fast, Easy, Cost-Effective With sheltering-in-place and social distancing temporarily placing event marketing programs on hiatus, what’s an event marketer to do? Hit the reset button. Transition from face-to-face marketing to “interface-to-interface marketing.” Try these fast, easy, cost-effective ideas to engage your prospects and… learn more >
At first glance, virtual events sound easier to create and implement than a live event. The truth is, they suffer the same challenges face-to-face engagements do, as well as a few unique ones of their own. This blog will detail 7 of them, as well… learn more >
In today’s connected world, virtually all information is at our fingertips … or voice command. In response, our collective attention spans have shortened exponentially. The result is the demise of the “Corporate Presentation Rehearsal.” In performing circles, rehearsal is alive and well. But in corporate circles,… learn more >
MPI recently published a blog entitled, “Event Planning & Unpeeling the Cultural Onion.” It explores the importance of understanding how your target audience’s cultural experiences drive their actions and reactions. The “onion” metaphor is apt; we all have multiple layers of attitudes; some are easily… learn more >
Simon Sinek’s TED Talk … “How Great Leaders Inspire Action,” is one of the most viewed YouTube videos of all time. It clearly outlines how great leaders communicate the “why” of what they do, and how this drives people to connect with them on an… learn more >
An Exhibitor Magazine article, entitled “Asked & Answered” by John Baker (former SVP and COO of American Express), discussed the power of persuasion and shared a “6-Step Asking Formula” for getting what you want, every time. The formula defined a clear procedure that professionals could follow… learn more >
Exhibitor Magazine recently ran an article entitled, “This Old Exhibit: How to Refresh a Tired Booth.” In it, the author offers practical ways to “refresh” your existing booth and make it appear that you’re offering something new … even when you aren’t. All good advice. … learn more >
Exhibiting at trade shows is a lot like using the popular dating app, Tinder. If you’ve never used Tinder before, here’s (briefly) how it works:. Photos of nearby users appear on your screen. You make a split-second judgement to hook-up (swipe right), or ignore (swipe left.). Rinse & Repeat. Attendee… learn more >
A recent article in Inc. Magazine revealed what Gen Zs want most from managers: care, trust, and support. Managing “the whole-self” of employees is the new norm. These attitudes are not limited to Gen Z; they are shared by Millenials and Gen Xers as well. Coincidentally,… learn more >
This year’s Exhibition and Convention Executives Forum (ETCEF) featured a session, lead by Dina Cappiello, Editorial Director & Group Head at Edelman D.C, entitled, “Storytelling in a Fake News World”. During her session, she said, “People are looking for reliable sources. Exhibitions can be a… learn more >