Today, more than ever, customized apps are helping companies across every vertical to super-charge their customer engagement and realize measurable results. For those who may not know, an “app” … short for “application” … is a piece of software designed to run on a smartphone or… learn more >
There is a behavior exhibited at trade shows that is normally displayed in middle-school cafeterias across the Country. It’s known by different names: Clustering. Clumping. Bunching. Huddling. Herd-clinging. Group hugging. If those names aren’t evocative enough, try the following word picture: booth staffers … rather than station… learn more >
Over the past several years, the concept of “gamification” has gained a firm foothold in the marketing-sphere. Taking a complex (or not so complex) marketing message and making it stickier through the use of gaming techniques is more popular than ever … but sometimes, marketers… learn more >
Over the Holiday, I saw the new Star Wars film. I enjoyed it. I was never a huge fan of the originals (and I did not see the prequels), but it was a ripping good yarn and I had a good time. However, as I reflected… learn more >
MSL Group / QORVIS reports that 69% of Millennials want companies to make it easier for them to support causes. And companies are listening. A recent Cone Cause Evolution study found that 41% of Americans had purchased a product in the past year specifically because… learn more >
“Give me six hours to cut down a tree, and I’ll spend the first four sharpening the axe.” – Abraham Lincoln Wise words that result in, arguably, one of the sharpest axes in the world and one heck of a cut-down tree. The metaphor is clear … proper preparation results in an easier process and, by extension, more successful outcomes. When it comes to creating… learn more >
My event teams are not driving enough traffic to our trade shows exhibits. What can they do to build awareness and generate greater demand? The latest Demand Generation tools, like PURLs, IP/Mobile Targeting, and SMS Messaging, have been proven to help put your booth on the… learn more >
Games and contests have been used to attract customers ever since the first corner store offered a bottle of hair tonic for guessing the number of pennies in a jar. Companies throughout the 20th century rewarded consumers for their winning essays about the wonders of… learn more >
Throughout our country’s history, we’ve heard the death knell for various types of interactive media. For example: When “Radio” first appeared, industry experts predicted the demise of books and magazines. When “Magic Lantern” films entered the scene, commentators signaled the demise of live theater and vaudeville. When “Television” appeared,… learn more >
I’ve invested a great deal of time and money in our tradeshows, but my staff is not proactive when it comes to engaging new prospects. What can I do? Answer: It’s time to bring in the Hired Guns. Have you ever noticed that your booth reps often… learn more >