Don’t throw the past away, You might need it some rainy day. Dreams can come true again, Cause everything old is new again. – Peter Allen Stephen King said it. Peter Allen sang it. The New York Times published it. The list of sources who have expressed a… learn more >
Companies throughout the 20th century rewarded consumers for their winning essays about the wonders of their products. And not so long ago exhibitors tossed T-shirts to those tradeshow attendees who most loudly shouted the answers to brand-boosting questions. Business-sponsored games and challenges are no less popular… learn more >
Congratulations! Your presentation is on the calendar. You’ve done your homework by talking with a sampling of your audience, to find out how you could speak to their interests and needs. All you have to do now is plan the best way to get from… learn more >
Imagine this scene a tradeshow booth with stunning graphics, sleek kiosks, dramatic lighting and a top brand splashed across dazzling signage. It’s the biggest and hottest-looking booth at the show. Yet, curiously, there are no staffers. Instead, a brochure rack stands at the aisle with… learn more >
Spring is almost here, and with it comes a flurry of Holidays across many cultures; Easter, Pesach, and Beltane to name only a few. Each has their own celebratory components, but they all share one thing in common … they celebrate a time of renewal… learn more >
We’ve all experienced it; we hear about a new technology that is revolutionizing how we reach and communicate with our target audience, and when we do some research, that technology is already obsolete. There are, however, a few “obsolete-proof” technologies out there that have the ability… learn more >
You. Are. Not. Special. Ouch. Perhaps I should clarify; when it comes to tradeshows & meetings, your marketing concerns and challenges are not special … and by “special,” I mean unique. Better? So why this provocative admonishment? Let me explain. I’ve been in the tradeshow and meetings industry a long… learn more >
During the General Session of a Major Meeting, many core purposes are met: introducing a corporate vision, positioning new leadership, celebrating a brand, recognizing high achievers, motivating and educating attendees, launching products or encouraging a spirit of community. How can you make sure all of these… learn more >
Question: You’ve just accepted an invitation or assignment to give a presentation. What is the very next thing you should do? develop your outline create your slides discover everything you can about your audience and its needs Answer: If you picked a or b, you really… learn more >
According to the U.S. Department of Labor, 10% of the information we remember after a live presentation is retained through the spoken word; 65% is retained through visuals. Without well-designed visuals, even a charismatic speaker will have less impact. In this blog, we’ll look at… learn more >