If you’ve ever been responsible for your tradeshow lead count, I guarantee that at some point during the show you wished you had some way to keep the attendees who ventured into your exhibit from deftly slipping away before you could meaningfully connect with them… learn more >
Once again, a recent CEIR study reveals that an attendee’s interaction with your booth staff is the #1 thing that influences their opinion of your company. One sign of a well-trained tradeshow booth staff, and an aligned company, is the uniformity of the message they communicate… learn more >
The Center for Exhibition Industry Research (CEIR) recently released the second report in its newest series, 2016 Attendee Retention Insights Part Two: Exhibition Floor Features that Build a Loyal Alumni Attendee Audience. The goal of this report is to provide Tradeshow Management with key attendee… learn more >
“Hard science” is steadily finding a home in our marketing toolbox. Some scientific disciplines—biometrics, for example—are still finding their way, but others have become full dues-paying members of the marketing mix and are generating a great deal of interest and practical applications. One such crossover is… learn more >
This blog will be short(ish) and to the point. It never ceases to amaze me how social media platforms that were originally designed to service the needs of self-involved individuals continue to move toward servicing the needs of self-involved businesses. This may be the result of… learn more >
This week, I’d like to revisit a blog from late last year. Recent political and cultural events continue to reinforce the fact that our economy is globalizing more and more with each passing day. It behooves us, then, to become more aware of difference between… learn more >
Your tradeshow budget is under review … again. It feels like it’s ALWAYS under review. Can you justify your spend? Will you be able to keep your budget, or, wonder of wonders, increase it? Remember; proving the value of your tradeshows doesn’t include those great… learn more >
Sometimes, when I read the latest studies about marketing trends, I get frustrated. Not in a bad way, but in an itchy, wanting-to-share-information-and-revelations way. Allow me to elaborate. Surveys that detail the latest trends in video marketing are appearing all over the web right now. Unsurprisingly,… learn more >
I recently read an article in the April 2016 Event Marketer Magazine concerning Neuromarketing. Neuromarketing is the study of consumers’ cognitive and sensory responses to marketing stimuli. I am currently developing a longer article about how event marketers can apply neuromarketing strategies to live events,… learn more >
When it comes to using promotional items at tradeshows, most companies overlook their true potential. Consider your own experience: when was the last time you took that branded bag (the one you got at last year’s tradeshow) to the store, and while packing & unloading… learn more >