Looking to create more face-to-face prospect opportunities for the product specialists and sales staffers at your next show? At HIMSS 2011, NextGen Healthcare used the power of performance artists to attract and engage attendee attention. At Enterprise Connect 2011, Aastra leveraged the entertainment value of humor… learn more >
There is a reason that American Airlines doesn’t let the passengers fly the planes. There’s an equally good reason that the hospital doesn’t allow its patients to perform emergency surgeries. Simply put – the majority of the folks don’t have the skill set to do… learn more >
Sometimes I walk a tradeshow floor and wonder ‘When did we forget that the primary purpose of business communications is to speak clearly and directly to the audience?’ Listening to the presentations in some exhibits, you might think that we’re trying to avoid face-to-face communication… learn more >
Engage audiences and capture valuable information by incorporating an Audience Response System into your next presentation. Wireless keypad systems create more meaningful meetings, conferences, trade shows and training sessions. As participants share data and opinions, the interactive format transforms one-sided presentations into two way dialogues. Real-time… learn more >
How do you attract and engage audiences at a trade show? That question was the topic of discussion last week during set-in at HIMSS. I heard some interesting ideas but one thought kept coming back to me – none of this matters if you haven’t… learn more >
I’m a big fan of Seth Godin. I almost always find his ideas stimulating. More often than not, I agree with him but I take exception to his blog posting of Saturday, Feb 19: What’s a slogan for (banal on purpose) At MWC (Mobile World Congress),… learn more >
You’ve read the articles. You’ve heard the arguments. Left-brain marketing appeals to a logical, rational perspective. Right-brain marketing appeals to a more emotionally focused orientation. Which is best? Unless your audience has only half a brain, I say neither. Let’s market, instead, to the whole brain.… learn more >
One of the participants on a just-finished conference call hit a nerve. The culprit, another agency, hasn’t learned how to play nice in the sandbox. In this case, the rest of us on the client’s team didn’t just get sand kicked in our faces. We… learn more >
Why does business marketing work so hard to ignore the fact that we’re all human? We put buyers in buckets. Doctors are different from teachers. Teachers are different from engineers. Engineers are different from financial analysts. Sure, buying groups differ in lots of ways, but even doctors… learn more >
Mom always said to “put a good face on it.” Who knew she was giving us a recipe for marketing success? In The Buying Brain, Dr. A.K. Pradeep examines the links between neurological stimuli and consumer purchasing intent. One fascinating indicator of neurological effectiveness concerns… learn more >