The term “2020” has evolved into more than the enumeration of a calendar year … it’s become an adjective. “Life was great … and then everything went 2020!” One positive result of this challenging year has been the strengthening of our collective “empathy” muscles. We’re all feeling… learn more >
Facebook is currently in the spotlight. But whatever new regulations or controls may be put into place, Facebook, as well as LinkedIn, SnapChat, Instagram, et al, will continue to have two things in common; they will continue to crave content, and they will increasingly need… learn more >
The Empathy Business in the U.K. measures and embeds empathy in the world’s biggest companies. Their work shows that empathy is positively correlated with growth, productivity and earnings. The top 10 companies in their Global Empathy Index increased in value more than twice as much… learn more >
The start of the calendar year ushers in an onslaught of business predictions. After reviewing the marketing trends expected for the coming year, it appears that 2018 will be the Year of Empathy. “Empathy,” in marketing terms, kicks experiential programs up a notch by offering brand… learn more >