I loved Ilya Pozin’s May 16 post on Forbes titled Keep Your Pitch Out Of The Trash. Ilya was writing for the broader sales and marketing community at large, but his ideas apply directly to trade shows and events. So many staffers make the mistake… learn more >
The Wisdom of Crowds
James Surowiecki wrote a fascinating book called The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations. In it, he presents a case for making decisions based on information… learn more >
Wicked Problems
The business world is full of problems. Solving those problems keeps many people employed, which is a good thing. That’s certainly true of event marketers. Our agenda seldom lacks a list of seemingly impossible issues to negotiate and resolve. Sometimes, though, the logical mind that we… learn more >
Gamification
Back in November I posted a couple of blogs about the benefits of incorporating game-based learning into trade show and event activations. Today, the ICEEM newsletter contained a link to a post on the same subject at Marketing Sherpa. The Marketing Sherpa post… learn more >
Relax Into Creativity
If you’re employed in the face-to-face marketing field, you’re busy. Designing, planning and executing trade shows, meetings and events is fun and exciting work. It’s also exhausting. It isn’t just the work that’s exhausting. It’s also the time spent thinking about work. When I’m really busy,… learn more >
Ted Talks Experiential Marketing
I’m wild about Ted Talks and I read everything that comes my way about experiential marketing. So I thought my readers would enjoy this post on Six Takeaways From a TEDx Event: Experiential Marketing Done Right. Enjoy!