Let’s Talk Turkey

It’s Thanksgiving and I’m leaving early for the holidays. So this week’s post is an invitation to readers to “talk turkey.” Send us your industry gripes, rants or pet peeves. We’ll publish them in the weeks ahead to launch some discussion. Meanwhile, take time tomorrow and… learn more >

Einstein or Alice in Wonderland

“If you don’t know where you are going, any road will take you there.” That quote by Lewis Carroll inspired some thoughts in yesterday’s GetSynchronicity eTip about setting objectives and a having a clearly defined picture of what success looks like. The idea stayed with me… learn more >

Key Principles of Effective Game-Based Learning

In last week’s post, we took a look at the role of game-based learning in face-to-face events. Done right, game playing can be a springboard to acquire and even practice new skills and knowledge. Here are five key principles to employing game play at your… learn more >

Game-based Learning

Try your hand at any of today’s really popular mobile games. After only a few rounds, you soon realize that one of the crucial factors is the built-in learning process. To improve in a game is to learn. This is true whether the game is considered… learn more >

The Enemy of Creativity

Marketing budgets continue to get cut. No longer just a trend, shrinking budgets are now as much a reality as the 24/7 work week. Getting results on little or no budget requires a willingness to step out and take some risks. To innovate. To get… learn more >

Three Steps to More Productive Engagment

Engaging prospects in a meaningful conversation at events isn’t easy. Staffers who otherwise excel at relationship building in the field find themselves stymied when pressured to open up dialogue with a total stranger on a busy tradeshow floor or at a meeting or conference. A few… learn more >