Making the Shift from Mad Men to Math Men?
Explore the evolution of marketers and executive decision makers from “Mad Men” to “Math Men.” Read the article
Questioning the Value of Your Event
After the last booth giveaway has been given away, can you prove the value your exhibit investment delivered? Do any of the following statements describe your customer, prospective clients or user event? Attendance is stagnant Attendees come one year, but not the next Demographics aren’t ideal Audience feedback has flatlined Return… learn more >
Is Your Exhibit Experience Too Transactional?
The Spring tradeshow season will soon be here, so now is a good time to assess how your target audience is experiencing your exhibit. The moment they enter it, are they being pressured, either subtly or directly, to “get scanned” or “sign-up for a free… learn more >
Is Your Brand Story Resonating?
It’s really tough to tell a good story. Some companies get stuck in the weeds and lose sight of the big picture. Or they focus too much on the brand and not enough on what customers care about. Or they try to have one story… learn more >
Building Engagement in General Sessions
Are your general sessions a monologue or a dialogue? If your answer is the former, your audience – whether customers, partners or employees – are probably not as engaged as you’d like them to be. And you may not be making the impact needed to… learn more >
The Science of Stickiness
“The brain enjoys the buzz of novelty.” But what if your product or service isn’t novel? How can you make sure your target audience pays attention, remembers, and then acts on your message? This month we explore Dr. Cameron Simon’s Top 5 Ways… learn more >
Transform a Cost Center into a Revenue Engine
Trade shows are viewed by some as a “necessary evil that drains profit” and by others as a “hugely profitable marketing tool” that can: Generate high-quality leads Increase sales Build brand loyalty Trade shows don’t have to be a cost center. If you apply the right strategies and employ… learn more >
Motivating Audiences to Action
You will never get what you want if you don’t ask for it. Pre-show, determine what you want target audiences to do and why. Be as specific as possible. What do you want them to agree to? Check out this list and more …
When Only Face-to-Face Will Do
Ever since the onset of the Web and video conferencing and virtual trade shows, people have predicted the demise of the in-person trade shows, meetings and other face-t-face interactions. Read what three 2016 studies reveal about today’s attitude on in-person communications, view… learn more >
Is Gamification Still a Top Traffic Builder?
In a word… yes…but it is not that simple. Gamification has been successfully implemented across multiple verticals to increase traffic, enhance client relationships and make messaging stickier, but with the rise of Millennials, as well as Gen Z, it’s important to leverage Gamification properly. This White… learn more >