Facebook, Apple, Amazon and Google are all jumping on the Mixed Reality (MR) bandwagon.
Are you experiencing FOMO? Explore how MR is taking the industry by storm with new best practices and super-charged storytelling.
Do you want to jump in and mix it up a little.
Every day, industry news contains a new use for Augmented Reality (AR). The more you know about current best practices, the more you’ll see AR as a valuable tool, and not just a toy. This month’s Snapshot continues our exploration of AR’s expanding role in telling… learn more >
According to industry analysts like IDC, Virtual Reality (VR) is poised for growth — not just in the consumer space, but also in commercial applications such as training simulations. This Snapshot Topics Series details the lowering costs of VR, as well as several popular and successful… learn more >
In our last article we talked about the importance of applying design thinking to meeting strategy for mission-critical meetings. This article delves into the process, providing a high-level guide. But first, a quick refresher. “Design is not style. It’s not about giving shape to the shell… learn more >
Your organization is in the midst of a massive shift. You’ve got an important meeting coming up. You need to transition from transactional to transformational leadership. Stimulate cross-functional collaboration. Or create a culture of innovation. What do you do? “Content-first”? “Participant first”? Apply design thinking? This… learn more >
It’s hard to remember a time when “experiential” marketing was new. Now, it’s so normal that marketers are challenged with keeping it fresh and effective. Brands are definitely doing more experiential. An industry-wide research study found that 1 in 3 brand marketers anticipate a growth in… learn more >
Experiential Marketing (EM) is more than a trend. Nine in ten marketers recognize the importance of experiential in driving brand engagement. Selling experiential internally can be difficult. That is why ADWEEK says, “Experiential marketers need to embrace brand planning and business results.” For impact that lasts beyond… learn more >
Experiential Marketing (EM) is all the buzz, but too many EM efforts begin with the buzz instead of the brand. The result? You remember the experience, but it doesn’t translate into desired actions. To elicit the right reaction, the experience must communicate the right message- the… learn more >
The experience generation (aka Millennials) is the largest living generation in the U.S. Reaching this group requires more than traditional marketing. That’s why 79% of brands say that they will execute more event and experiential marketing (EM) programs this year compared to last year, according… learn more >
The Empathy Business in the U.K. measures and embeds empathy in the world’s biggest companies. Their work shows that empathy is positively correlated with growth, productivity and earnings. The top 10 companies in their Global Empathy Index increased in value more than twice as much… learn more >