Seeing a product or service in action is a proven way to further a sale. Naturally, many companies choose to feature in-booth demos in their trade show exhibits. Here are 5 Top Tips that help ensure that your in-booth demos effectively engage your target audience and… learn more >
The start of the calendar year ushers in an onslaught of business predictions. After reviewing the marketing trends expected for the coming year, it appears that 2018 will be the Year of Empathy. “Empathy,” in marketing terms, kicks experiential programs up a notch by offering brand… learn more >
The Spring tradeshow season will soon be here, so now is a good time to assess how your target audience is experiencing your exhibit. The moment they enter it, are they being pressured, either subtly or directly, to “get scanned” or “sign-up for a free… learn more >
The New Year is almost here, and with it comes a flurry of expectations. Use these four strategic building blocks to jumpstart event success in 2018. Traffic Building Attendees routinely create a “must-see” list to optimize their time on the show floor. Pre-show communications are the surest… learn more >
It’s really tough to tell a good story. Some companies get stuck in the weeds and lose sight of the big picture. Or they focus too much on the brand and not enough on what customers care about. Or they try to have one story… learn more >
When was the last time you challenged your team to embrace the value of “risk taking” or to defy the status quo and engage in “innovative thinking?” These aren’t just edgy statements. They’re bold calls to action, designed to inspire and guide our teams to excel. And yet, several… learn more >
“Give me six hours to cut down a tree, and I’ll spend the first four sharpening the axe.” – Abraham Lincoln The metaphor is clear … proper preparation results in an easier process and an improved chance for successful outcomes. But when it comes to creating attendee… learn more >
Are your general sessions a monologue or a dialogue? If your answer is the former, your audience – whether customers, partners or employees – are probably not as engaged as you’d like them to be. And you may not be making the impact needed to… learn more >
While nothing will ever replace face-to-face interaction, the desire to “globalize” your tradeshow exhibit via the web has never been stronger. The ubiquity and standardization of streaming media makes pushing content out over the Internet simpler than ever. If this sounds like a daunting task,… learn more >
“The brain enjoys the buzz of novelty.” But what if your product or service isn’t novel? How can you make sure your target audience pays attention, remembers, and then acts on your message? This month we explore Dr. Cameron Simon’s Top 5 Ways… learn more >