There is one tradeshow goal that marketing professionals across multiple verticals share… to generate qualified leads. This makes business and intuitive sense. Exactly how to do this is a complicated subject; but one thing is clear; every lead-generation program must be supported by a well-defined communication… learn more >
To achieve important business goals at tradeshows and events, exhibitors must communicate a strong brand image and a clear product message. However, tradeshows are loud, visually cluttered places where communication is challenging. The solution is straightforward; develop messages that are clear and easy-to-understand, and feature only… learn more >
“I appreciate your suggestions, Coach, but I think I’ve got this football thing down now.” – Anthony Rizzo OK, we admit it. We made up the quote just to get your attention – and to make the point that no matter their sport, professional athletes, the best… learn more >
Exhibiting at tradeshows continues to be an effective way to strengthen current customer relationships, initiate new ones and fill the sales funnel with qualified leads. The responsibility to accomplish these goals falls to the onsite booth staff. They are the company’s front line on the show… learn more >
A well-defined communication program is the key to achieving business objectives at tradeshows and events. Every element of a booth is guided and powered by this strategy and exhibits that do not have a clear one in place appear unfocused and do not deliver maximum… learn more >
Recently, an occurrence of historic dimensions exploded across the country, and its effect has been felt around the world. Millions of people never saw it coming, and may prove to be one of the biggest disruptors of the 21st century. The Chicago Cubs won the 2016 World… learn more >
The need for accurate ROI reporting (Return on Investment) requires a solid understanding of metrics benefits and methodologies. As a result, ROI is often measured poorly in a hasty attempt to defend a threatened budget. The company learns nothing truly useful and at great cost. When… learn more >
Recent studies* have once again proven something we all understand intuitively: 90% of the information transmitted to the brain is visual. 90% of all human communication is non-verbal. The more senses that are engaged, the more likely a person is to retain information. And my favorite: Average human attention span… learn more >
Marketers in most verticals are starting to successfully connect with the Millennial demographic. This being the case, many are looking ahead asking, “Who’s Next?” The answer is …. Generation Z, and they are proving to be a larger disruptor, and a larger opportunity, than Millennials.… learn more >
What caused Brexit, and how will it affect the International tradeshow marketplace? The answer is in the title of this blog: keep calm and market on. Kai Hattendorf, Managing Director and CEO of UFI, the Global Association of the Exhibition Industry, recently stated in an interview that… learn more >