Keep Calm and Market On

What caused Brexit, and how will it affect the International tradeshow marketplace? The answer is in the title of this blog: keep calm and market on. Kai Hattendorf, Managing Director and CEO of UFI, the Global Association of the Exhibition Industry, recently stated in an interview that… learn more >

Everything Old is New Again….Redux

In an April blog post, I invoked the adage “everything old is new again” when discussing the current trend of using hand-written letters to communicate with clients … as well as the irony of online services that automate this practice. Really? This month, I experienced… learn more >

The 5 Languages of Attendee Interaction

I recently came across the book, “The 5 Languages of Appreciation in the Workplace” by Gary Chapman and Paul White.  It’s an interesting exploration into how to build better relationships with your employees. After reviewing it, I began to think about tradeshow exhibit visitors, and how… learn more >

In Search of the (Marketing) Unicorn

“Well, now that we have seen each other,” said the unicorn, “if you believe in me, I shall believe in you.”                                     Lewis Carroll – Through the Looking Glass In 2014,… learn more >

Rehearsal: Is it Really That Important?

We live in a face-paced world.  This is no surprise.  Virtually ALL information is at our fingertips, and our collective attention spans have shortened commensurately. I make no value judgement about this … it’s the way things are.  This sentiment is also not new. Adults in… learn more >

3 Ways To Energize Your Exhibit… on a Budget

Wouldn’t it be great if every time you exhibited at a tradeshow you could build a sexy new exhibit and pitch the newest, hottest product on the floor? And wouldn’t it be great if you were always the prettiest girl or the handsomest guy at the… learn more >