Video is KING! Is it Working For You?

Sometimes, when I read the latest studies about marketing trends, I get frustrated.  Not in a bad way, but in an itchy, wanting-to-share-information-and-revelations way.  Allow me to elaborate. Surveys that detail the latest trends in video marketing are appearing all over the web right now.  Unsurprisingly,… learn more >

How Much Do You REALLY Know About Your Prospects?

I recently read an article in the April 2016 Event Marketer Magazine concerning Neuromarketing.  Neuromarketing is the study of consumers’ cognitive and sensory responses to marketing stimuli.  I am currently developing a longer article about how event marketers can apply neuromarketing strategies to live events,… learn more >

Everything Old is New Again…… and Ironic

Don’t throw the past away,  You might need it some rainy day. Dreams can come true again,  Cause everything old is new again.  – Peter Allen Stephen King said it. Peter Allen sang it. The New York Times published it. The list of sources who have expressed a… learn more >

Your Tradeshow “Spring Cleaning” Checklist

Spring is almost here, and with it comes a flurry of Holidays across many cultures; Easter, Pesach, and Beltane to name only a few.  Each has their own celebratory components, but they all share one thing in common … they celebrate a time of renewal… learn more >

The SECRET to How Tradeshows Have Changed

You. Are. Not. Special. Ouch. Perhaps I should clarify; when it comes to tradeshows & meetings, your marketing concerns and challenges are not special … and by “special,” I mean unique. Better? So why this provocative admonishment?  Let me explain. I’ve been in the tradeshow and meetings industry a long… learn more >