The 5 Languages of Attendee Interaction

I recently came across the book, “The 5 Languages of Appreciation in the Workplace” by Gary Chapman and Paul White.  It’s an interesting exploration into how to build better relationships with your employees. After reviewing it, I began to think about tradeshow exhibit visitors, and how… learn more >

In Search of the (Marketing) Unicorn

“Well, now that we have seen each other,” said the unicorn, “if you believe in me, I shall believe in you.”                                     Lewis Carroll – Through the Looking Glass In 2014,… learn more >

Rehearsal: Is it Really That Important?

We live in a face-paced world.  This is no surprise.  Virtually ALL information is at our fingertips, and our collective attention spans have shortened commensurately. I make no value judgement about this … it’s the way things are.  This sentiment is also not new. Adults in… learn more >

3 Ways To Energize Your Exhibit… on a Budget

Wouldn’t it be great if every time you exhibited at a tradeshow you could build a sexy new exhibit and pitch the newest, hottest product on the floor? And wouldn’t it be great if you were always the prettiest girl or the handsomest guy at the… learn more >

The Engagement Process = An Electric Dog Fence

If you’ve ever been responsible for your tradeshow lead count, I guarantee that at some point during the show you wished you had some way to keep the attendees who ventured into your exhibit from deftly slipping away before you could meaningfully connect with them… learn more >