How to Increase Attendee Dwell Time

If increasing attendee dwell time in your tradeshow booth has become your responsibility, here’s a powerful solution: an electric dog fence.   You know the kind …a dog collar that delivers a mild shock when they attempt to leave the yard.  In this case, as each… learn more >

Keep It Engaging

You’ve just accepted an invitation or assignment to give a presentation. What is the very next thing you should do?    Develop an outline    Create slides    Define what your audience cares about If you didn’t pick 3, read on. People everywhere are the same; they are more… learn more >

Gamification is Here To Stay. What Now?

Popular studies, supported by real-world experience, remind us that everyone everywhere learns and retains information better when it’s delivered using the elements of game theory. So … now what?  Break out Yahtzee™ and Chex Mix™? Even if you’re a believer in gamification, implementing it is a challenge. … learn more >

4 Ways to “Go Digital” at Events

The annual CMO Survey unfailingly offers useful information to dissect and analyze. A key takeaway this year reveals that event marketers continue to increase the use of digital marketing tools in their tradeshow and event programs.  While the average company invests one out of ten… learn more >

Top Tradeshow Engagement Tips for Booth Reps

You discover that you are in charge of demo-kiosk engagement at your next tradeshow.  You know you’re good at one-on-one interactions, but you don’t have much experience talking to small groups in a non-traditional environment, especially when your audience is tired, distracted, and willing to… learn more >

The Care and Feeding of Social Media: A New Paradigm

Facebook is currently in the spotlight. But whatever new regulations or controls may be put into place, Facebook, as well as LinkedIn, SnapChat, Instagram, et al, will continue to have two things in common; they will continue to crave content, and they will increasingly need… learn more >