5 X 5

Here are five popular interactive technologies marketers use to engage their target audiences at tradeshows and sales meetings, followed by the five most common MISTAKES to avoid when implementing them: AR (Augmented Reality): The ubiquitous nature of smart phones and tablets has made AR a much… more >

2015, Here We Come!

What’s the #1 New Year’s Resolution in the US? Yup. You can probably guess numbers 2 through 5, as well. This reminds us that we all have more in common than we think. The same is true for tradeshow marketers across every industry—we all share the… more >

Tis the reason …

Another year, another holiday, another reason to give thanks. To all of our clients, new and old–who honored us by letting our team help with their tradeshow & event programs–we say …Happy Holidays and a Prosperous and Healthy New Year! Sincerely, The GetSynchronicity Family

New Impressions

How many times has someone at work or at home playfully scolded you for not noticing a new hairstyle or a new outfit?  Me too. It’s a common syndrome called “psychological invisibility.’ You become so familiar with someone, or something, that you fail to really “see”… more >

Down = Up

There’s plenty of “down” time at meetings and conferences- assembling for general sessions, luncheons, galas, award sessions, and breaks between speakers. But don’t let the word “down” fool you. These are great opportunities to build community. Here are five fun and interactive ways to transform “down”… more >


It occurred to me the other day that exhibiting at trade shows was a lot like speed-dating. You only get a limited amount of time to connect with prospects, identify which ones interest you, and convince them to connect again. Sounds familiar, doesn’t it? So when exhibiting,… more >

Three Tips for Highly Persuasive Trade Show Staffers

It’s a new year. A new opportunity for your trade show staff to enhance their persuasive abilities. Use these three tips to help your staffers conduct more compelling conversations and win more opportunities. . 1. Understand the prospect’s primary buying need. Ultimately, every prospect is… more >

FYI Zones

When you need to communicate a short but important message to lots of visitors, “FYI Zones” engage attendee interest in a big way. In “FYI Zones,” professional hosts brief attendees on the important activities and destinations available in the booth. Visitors receive personally… more >