5 X 5

Here are five popular interactive technologies marketers use to engage their target audiences at tradeshows and sales meetings, followed by the five most common MISTAKES to avoid when implementing them: AR (Augmented Reality): The ubiquitous nature of smart phones and tablets has made AR a much… more >

2015, Here We Come!

What’s the #1 New Year’s Resolution in the US? Yup. You can probably guess numbers 2 through 5, as well. This reminds us that we all have more in common than we think. The same is true for tradeshow marketers across every industry—we all share the… more >

Tis the reason …

Another year, another holiday, another reason to give thanks. To all of our clients, new and old–who honored us by letting our team help with their tradeshow & event programs–we say …Happy Holidays and a Prosperous and Healthy New Year! Sincerely, The GetSynchronicity Family

New Impressions

How many times has someone at work or at home playfully scolded you for not noticing a new hairstyle or a new outfit?  Me too. It’s a common syndrome called “psychological invisibility.’ You become so familiar with someone, or something, that you fail to really “see”… more >

Down = Up

There’s plenty of “down” time at meetings and conferences- assembling for general sessions, luncheons, galas, award sessions, and breaks between speakers. But don’t let the word “down” fool you. These are great opportunities to build community. Here are five fun and interactive ways to transform “down”… more >

Speed-Dating

It occurred to me the other day that exhibiting at trade shows was a lot like speed-dating. You only get a limited amount of time to connect with prospects, identify which ones interest you, and convince them to connect again. Sounds familiar, doesn’t it? So when exhibiting,… more >