Are You Maximizing Your Meeting Content?

“Give me six hours to cut down a tree, and I’ll spend the  first four sharpening the axe.”  – Abraham Lincoln The metaphor is clear … proper preparation results in an easier process and an improved chance for successful outcomes. But when it comes to creating attendee… learn more >

Speaking Engagement? How to Hook Your Audience

What’s worse than a rude audience when you’re speaking to a live audience at a conference or sales meeting? A polite one. They smile, make eye contact, but their brains are busy entertaining thoughts of anything but you! Naturally, you can’t guarantee that every audience member will… learn more >

Do Your Booth Attendees Feel Like They Belong?

“Throughout history, humans have been connected through group experience: hunting together, building together, parenting together … Marketing can make a profound impact when it says ‘yes, you belong,’ bypassing the need for ‘proof.’ ”   Forbes Community Voice – May 2017 This quote was taken from a… learn more >

A Step-by-Step Guide to the Trade Show “Ask”

In a recent Exhibitor Magazine article entitled “Asked & Answered,” John Baker (former SVP and COO of American Express) discussed the power of persuasion and shared his “6-Step Asking Formula” for getting what you want, every time. This formula defined a clear procedure that professionals could… learn more >

What Do Today’s Trade Show Attendees Want?

CEIR (The Center for Exhibition Industry Research) recently released their latest “Attendee Retention Insights” Report that analyzes why attendees become loyal visitors to events, and what organizers are doing to motivate attendees to return on a regular basis. Trade show exhibitors may feel that this report… learn more >

Social Media & Tradeshows: 3 Best Practices

Facebook, LinkedIn, ShapChat, Instagram, et al, all have one thing in common; they crave content. To satisfy this need, savvy marketers across most verticals are leveraging their tradeshows and events to capture customer testimonials, live product demos, expert interview, PR roll-outs and much more. This… learn more >