Is it Time for a Marketing Rethink?

Times change; technologies change; people change; attitudes change.  Ask yourself … are you making engagement marketing decisions based on past assumptions that may no longer be true? For example: Assumption: Augmented Reality (AR) is too expensive. Reality: It’s more affordable than ever. Assumption: AR is too involved. Reality: It’s… learn more >

If it Ain’t Broke…Fix it Anyway

The aphorism, “If it ain’t broke, don’t fix it” is sound, practical advice … that isn’t.   If you own a car, manage an IT network, or run a business, you know that “preventative maintenance” keeps inexpensive problems from becoming expensive ones. Trade show engagement programs… learn more >