Video is KING! Is it Working For You?

Sometimes, when I read the latest studies about marketing trends, I get frustrated.  Not in a bad way, but in an itchy, wanting-to-share-information-and-revelations way.  Allow me to elaborate. Surveys that detail the latest trends in video marketing are appearing all over the web right now.  Unsurprisingly,… learn more >

How Much Do You REALLY Know About Your Prospects?

I recently read an article in the April 2016 Event Marketer Magazine concerning Neuromarketing.  Neuromarketing is the study of consumers’ cognitive and sensory responses to marketing stimuli.  I am currently developing a longer article about how event marketers can apply neuromarketing strategies to live events,… learn more >

The SECRET to How Tradeshows Have Changed

You. Are. Not. Special. Ouch. Perhaps I should clarify; when it comes to tradeshows & meetings, your marketing concerns and challenges are not special … and by “special,” I mean unique. Better? So why this provocative admonishment?  Let me explain. I’ve been in the tradeshow and meetings industry a long… learn more >

The SECRET to keeping your audience engaged

Question: You’ve just accepted an invitation or assignment to give a presentation. What is the very next thing you should do?     develop your outline     create your slides     discover everything you can about your audience and its needs Answer: If you picked a or b, you really… learn more >

Do You Know How Your Prospects Play the Game?

Gamification  It’s here to stay.  Study after study, and real-world experience after experience, continue to prove that people from all walks of life learn and retain information better when it’s delivered using the elements of game theory. All right then … now what?  Break out… learn more >

How to GLOBALIZE your exhibit

Remember how, in the mid-2000s, “virtual” tradeshows took the place of live ones? Neither do I. But, boy, did they try. Back then, everyone was clamoring to virtualize everything … and get rid of its “real” counterpart. This caused several tech companies to offer, nay to PROMISE,… learn more >