Knowing Your Target Audience: An Object Lesson

We all like to think of ourselves as savvy marketers. We diligently stay abreast of current marketing trends in our specific businesses and keep a watchful eye on the industry in general. We give our project teams clear marching orders to “engage” our target audiences with new… learn more >

How to Increase Tradeshow Attendee Dwell Time

Recent studies* have once again proven something we all understand intuitively: 90% of the information transmitted to the brain is visual. 90% of all human communication is non-verbal. The more senses that are engaged, the more likely a person is to retain information. And my favorite: Average human attention span… learn more >

Keep Calm and Market On

What caused Brexit, and how will it affect the International tradeshow marketplace? The answer is in the title of this blog: keep calm and market on. Kai Hattendorf, Managing Director and CEO of UFI, the Global Association of the Exhibition Industry, recently stated in an interview that… learn more >

The 5 Languages of Attendee Interaction

I recently came across the book, “The 5 Languages of Appreciation in the Workplace” by Gary Chapman and Paul White.  It’s an interesting exploration into how to build better relationships with your employees. After reviewing it, I began to think about tradeshow exhibit visitors, and how… learn more >

Rehearsal: Is it Really That Important?

We live in a face-paced world.  This is no surprise.  Virtually ALL information is at our fingertips, and our collective attention spans have shortened commensurately. I make no value judgement about this … it’s the way things are.  This sentiment is also not new. Adults in… learn more >