Rehearsal: Is it Really That Important?

We live in a face-paced world.  This is no surprise.  Virtually ALL information is at our fingertips, and our collective attention spans have shortened commensurately. I make no value judgement about this … it’s the way things are.  This sentiment is also not new. Adults in… learn more >

What Makes Attendees WANT to Come to Your Booth?

The Center for Exhibition Industry Research (CEIR) recently released the second report in its newest series, 2016 Attendee Retention Insights Part Two: Exhibition Floor Features that Build a Loyal Alumni Attendee Audience. The goal of this report is to provide Tradeshow Management with key attendee… learn more >

Video is KING! Is it Working For You?

Sometimes, when I read the latest studies about marketing trends, I get frustrated.  Not in a bad way, but in an itchy, wanting-to-share-information-and-revelations way.  Allow me to elaborate. Surveys that detail the latest trends in video marketing are appearing all over the web right now.  Unsurprisingly,… learn more >

How Much Do You REALLY Know About Your Prospects?

I recently read an article in the April 2016 Event Marketer Magazine concerning Neuromarketing.  Neuromarketing is the study of consumers’ cognitive and sensory responses to marketing stimuli.  I am currently developing a longer article about how event marketers can apply neuromarketing strategies to live events,… learn more >