4 Ways Neuroscience Helps Us Tell Better Stories

No matter how you frame your corporate storytelling … literary, theatrical, business-centric, etc. … the knowledge of neuroscience can make them better.  When we hear a story, brain activity increases 5x and our bodies release oxytocin … a feel-good hormone. Working together, these reactions create powerful,… learn more >

4 Ways to Improve Your Storytelling

Connecting with your target audience is tough, even under the best of circumstances. Connect face-to-face, you can see your listener’s reactions. Connect virtually … it’s a crapshoot. They might be listening … or they might be playing digital Solitaire.  No matter how you’re communicating, the best… learn more >

Virtual Events: Four New Best Practices

Over the past three months, organizations across every vertical have scrambled to establish a successful virtual presence.  The learning curve for this “new normal” has been fast and steep.  Nonetheless, several new virtual event best practices have emerged.  Here are four that have risen to the… learn more >

2 Elements of a Successful Virtual Meeting

Virtual meeting technology platforms abound, but creating a successful virtual meeting architecture takes more than clicking “Connect.”   To ensure a successful, educational and engaging virtual meeting, make sure you consider these two important meeting-architecture elements.  Large Group Interaction During any meeting, it’s easy to get lost in the… learn more >

Don’t Let Unused Trade Show Assets Go To Waste

Use them to elevate your content marketing efforts. Hundreds — even thousands — of hours are spent creating dynamic experiences for important trade shows and events. With so many canceled or postponed shows, companies are looking for new ways to leverage these experiences. One option is… learn more >

If Face-to-Face Isn’t Possible

When the world stands still. Almost overnight, the Coronavirus has become part of our collective consciousness. And everything has changed. This is certainly the case for trade shows and other events whose hallmark is meeting in-person. But what do you do when face-to-face isn’t possible? How… learn more >