Your organization is in the midst of a massive shift. You’ve got an important meeting coming up. You need to transition from transactional to transformational leadership. Stimulate cross-functional collaboration. Or create a culture of innovation. What do you do? “Content-first”? “Participant first”? Apply design thinking? This… learn more >
Seeing a product or service in action is a proven way to further a sale. Naturally, many companies choose to feature in-booth demos in their trade show exhibits. Here are 5 Top Tips that help ensure that your in-booth demos effectively engage your target audience and… learn more >
What’s worse than a rude audience when you’re speaking to a live audience at a conference or sales meeting? A polite one. They smile, make eye contact, but their brains are busy entertaining thoughts of anything but you! Naturally, you can’t guarantee that every audience member will… learn more >
A well-defined communication program is the key to achieving business objectives at tradeshows and events. Every element of a booth is guided and powered by this strategy and exhibits that do not have a clear one in place appear unfocused and do not deliver maximum… learn more >
Sometimes, when I read the latest studies about marketing trends, I get frustrated. Not in a bad way, but in an itchy, wanting-to-share-information-and-revelations way. Allow me to elaborate. Surveys that detail the latest trends in video marketing are appearing all over the web right now. Unsurprisingly,… learn more >
Don’t throw the past away, You might need it some rainy day. Dreams can come true again, Cause everything old is new again. – Peter Allen Stephen King said it. Peter Allen sang it. The New York Times published it. The list of sources who have expressed a… learn more >
Gamification is here to stay. Research from every sector continually demonstrates how the application of game theory to business marketing communication more than doubles learning and comprehension rates, dramatically increases dwell time in exhibits, and decisively changes a target audience’s buying and advocating behavior. Synchronicity embraces… learn more >