Looking to ease the “attract and engage” process for your trade show staff? At RSNA 2010, Vital Images successfully met the challenge using interactive media and a “hit team” of professional crowd gatherers. The crowd gatherers worked the aisle, encouraging passersby to take the “Vital Challenge” which… learn more >
Whether you’re looking to make incremental improvements in your events program or trying to minimize the depth of cuts to your program budget – and who today isn’t faced with one or both of those situations? – a carefully constructed measurement and evaluation plan is… learn more >
1. Start with the audience. Who do you want to reach? Be specific, creating clearly defined buyer profiles. What do these people care about? What challenges are uppermost in their mind? What market forces influence their behavior and buying patterns? How can you help them?… learn more >
Is the iPad changing the way booth staffers engage with prospects at trade shows? iPad surveys. iPad quizzes. iPad detail stations. They’re all being used as tools to break the ice and jumpstart conversations with prospects. Then there’s Electrolux. Electrolux used the iPad to ease… learn more >
When budget and space limitations rule out a dedicated theater, hosted Booth Tours engage more attendee interest for less spend. Think in terms of a mobile or “on-the-go” presentation. Book an enthusiastic host. Develop a hit-list of key messages. And you’re ready to go. Conversational rapport… learn more >
You’ve invested in exhibit space, sponsorships and marketing. You’re perfectly positioned to stand out on the show floor. What about your staff? Do they understand your show objectives and their role in achieving those objectives? Do they know the criteria for a qualified opportunity? Do… learn more >
At IFT 2010, Loders Croklaan used the hands-on appeal of interactive media to create a personally relevant experience for attendees. The Loders Croklaan Palm Oil Challenge attracted significant attention among food technologists attending the show and sets the stage for qualifying conversations with booth staffers. Click here to take… learn more >
Redefine audience engagement with the power of interactive media. Interactive, personalized emails, micro sites and landing pages move beyond promotion to gather market research, capture individual attendee preferences or even schedule participant appointments with event staff. Touch screen kiosks offer the ability to tailor presentations to… learn more >
Capture and measure important participant feedback with an Audience Response System. Wireless keypad systems create more meaningful and interactive meetings, conferences, trade shows and training sessions. Engaging participants in shared information and collaborative formats dramatically increases audience attention and comprehension. Real time monitoring of audience opinions… learn more >
Virtual events are gaining traction with marketers looking to reach a wider audience, generate more qualified leads, and ignite their brand. Producing measurable ROI with virtual events is not only possible, advances in web technology make it easier than ever. Want to learn more? Start by… learn more >