What’s worse than a rude audience when you’re speaking to a live audience at a conference or sales meeting? A polite one. They smile, make eye contact, but their brains are busy entertaining thoughts of anything but you! Naturally, you can’t guarantee that every audience member will… learn more >
Trade shows are viewed by some as a “necessary evil that drains profit” and by others as a “hugely profitable marketing tool” that can: Generate high-quality leads Increase sales Build brand loyalty Trade shows don’t have to be a cost center. If you apply the right strategies and employ… learn more >
Simon Sinek has one of the most viewed YouTube videos of all time. It’s a TED Talk called, “How Great Leaders Inspire Action.” In essence, great leaders communicate the “why” of what they do, rather than the “how” or “what,” etc. Simon’s mission has expanded into… learn more >
You will never get what you want if you don’t ask for it. Pre-show, determine what you want target audiences to do and why. Be as specific as possible. What do you want them to agree to? Check out this list and more …
“Throughout history, humans have been connected through group experience: hunting together, building together, parenting together … Marketing can make a profound impact when it says ‘yes, you belong,’ bypassing the need for ‘proof.’ ” Forbes Community Voice – May 2017 This quote was taken from a… learn more >
“Sensemaking” is the process by which people give meaning to experience. This concept has made the rounds of Information Science for decades, and has been applied to various disciplines, most notably by Karl E. Weik who applied it to “Organizations.” He defined sensemaking in organizations… learn more >
Ever since the onset of the Web and video conferencing and virtual trade shows, people have predicted the demise of the in-person trade shows, meetings and other face-t-face interactions. Read what three 2016 studies reveal about today’s attitude on in-person communications, view… learn more >
In a recent Exhibitor Magazine article entitled “Asked & Answered,” John Baker (former SVP and COO of American Express) discussed the power of persuasion and shared his “6-Step Asking Formula” for getting what you want, every time. This formula defined a clear procedure that professionals could… learn more >
Racing simulators. Game shows. Green screen photos. Vending machines. Augmented or virtual reality. What do all of these things have in common? They’re all examples of interactive in=booth experiences. Interactive experiences can make a small booth mighty and a large booth exhibit magnificent. But too many… learn more >
CEIR (The Center for Exhibition Industry Research) recently released their latest “Attendee Retention Insights” Report that analyzes why attendees become loyal visitors to events, and what organizers are doing to motivate attendees to return on a regular basis. Trade show exhibitors may feel that this report… learn more >