What’s worse than a rude audience when you’re speaking to a live audience at a conference or sales meeting? A polite one. They smile, make eye contact, but their brains are busy entertaining thoughts of anything but you! Naturally, you can’t guarantee that every audience member… learn more >
Gamification is here to stay. Research from every sector continually demonstrates how the application of game theory to business marketing communication more than doubles learning and comprehension rates, dramatically increases dwell time in exhibits, and decisively changes a target audience’s buying and advocating behavior. Synchronicity embraces… learn more >
Have you ever noticed that your booth reps often spend the majority of their time in the exhibit talking with current customers and current strategic partners or industry associates, rather than engaging unknown, new attendees, qualifying them, and perhaps build NEW relationships? The reason is… learn more >
There are thousands of industry professionals who have NEVER attended a tradeshow, let alone exhibited at one. This is a missed opportunity, because spending surveys indicate that a face-face meeting with a prospect at a tradeshow costs $142, while the cost of that same face-to-face… learn more >
If you’ve visited (or live in) a BIG CITY, you know how challenging it can be to locate the people and places you need. Technology, of course, has made it easier. The same is true in BIG TRADESHOW BOOTHS! DMG Mori wanted visitors to their BIG… learn more >
So you’ve been chosen to offer a presentation at your next major Sales Meeting. Or you volunteered. Or your boss “volunteered” you. No matter how you got here … you’re here, and you want to put your best foot forward. Whether you’re a newbie or an… learn more >
How do you get on an attendee’s “Must-See” list? Learn how Enovate Medical did just that at HIMSS 2015 by connecting with their target audience BEFORE they even got there!
Situation: You’re a large company with disparate business units spread across vast territories. Challenge: You want to present a united front at your tradeshows, but your booth staff doesn’t know each other. Result: Attendees sense this disarray, and the organization you thought projected the image of a… learn more >
For some companies, explaining what their products do, and how they’re different, is complicated; it takes time and attention, and if not done properly, can undermine the entire sales process. Click here to see how NextGen used technology to create an interactive presentation tool that… learn more >
In a blog post from last November, we compared “qualifying attendees at with tradeshows” with “speed dating.” This month, we’ll continue to explore this idea, but let’s dig a little deeper by reviewing some specific questions you can use to accomplish this often challenging task. First, a… learn more >