The Rise of Gen Z: What Does It Mean for the Future of Tradeshows?

Marketers in most verticals are starting to successfully connect with the Millennial demographic. This being the case, many are looking ahead asking, “Who’s Next?” The answer is …. Generation Z, and they are proving to be a larger disruptor, and a larger opportunity, than Millennials.… learn more >

The SECRET to keeping your audience engaged

Question: You’ve just accepted an invitation or assignment to give a presentation. What is the very next thing you should do?     develop your outline     create your slides     discover everything you can about your audience and its needs Answer: If you picked a or b, you really… learn more >

What can Marketers Learn from the new Star Wars film?

Over the Holiday, I saw the new Star Wars film.  I enjoyed it.  I was never a huge fan of the originals (and I did not see the prequels), but it was a ripping good yarn and I had a good time. However, as I reflected… learn more >