If Face-to-Face Isn’t Possible

When the world stands still. Almost overnight, the Coronavirus has become part of our collective consciousness. And everything has changed. This is certainly the case for trade shows and other events whose hallmark is meeting in-person. But what do you do when face-to-face isn’t possible? How… learn more >

3 Ways to Go Virtual… Fast, Easy, Cost-Effective

Virtual Face-2-Face Engagement: Fast, Easy, Cost-Effective With sheltering-in-place and social distancing temporarily placing event marketing programs on hiatus, what’s an event marketer to do? Hit the reset button. Transition from face-to-face marketing to “interface-to-interface marketing.” Try these fast, easy, cost-effective ideas to engage your prospects and… learn more >

Inspire Your Audience With Visual Storytelling

Photos, video, graphics – all create strong viewer connections. Not all visuals, however, connect equally well with all audiences. Even fewer have the power to authentically communicate brand value and corporate culture to diverse audiences.    This month’s IGNITE explores the keys to creating visual stories that… learn more >

Beyond Brand: Delivering Differentiated Experiences

Personalized engagement. Authentic communication. On-demand functionality. In an era of high consumer expectations, successful trade show and event marketing means connecting with prospects and customers on their terms.  This month’s IGNITE explores technologies that are making it possible to create event experiences… learn more >

The Psychology of Personalized Marketing

Brain research shows our brains decide what information to pay attention to. 86% of consumers say that personalization plays a role in their purchasing decisions. — Infosys This month’s Snapshot explores how technology makes it possible to deliver highly personalized experiences pre-, at- and post-show.  learn more >

Is Personalization Possible at Live Events?

Recent studies regarding customer communications have shown that 85% of Marketers say that their customers expect a personalized experience.  Even more report a measurable lift from their personalization efforts. This month’s IGNITE explores this Personalization Trend and offers a few tips on how to make… learn more >