The Psychology of Personalized Marketing

Brain research shows our brains decide what information to pay attention to. 86% of consumers say that personalization plays a role in their purchasing decisions. — Infosys This month’s Snapshot explores how technology makes it possible to deliver highly personalized experiences pre-, at- and post-show.  learn more >

Is Personalization Possible at Live Events?

Recent studies regarding customer communications have shown that 85% of Marketers say that their customers expect a personalized experience.  Even more report a measurable lift from their personalization efforts. This month’s IGNITE explores this Personalization Trend and offers a few tips on how to make… learn more >

Cause Marketing Made Easy

“Cause Marketing” isn’t new, but is is gaining momentum.  A recent Kantar Study confirms that nearly two-thirds of millennials and GenZ prefer brands that stand for something. This Snapshot Article explores several real-world examples of companies from multiple channels using cause marketing to attract, engage and… learn more >

Reality Check: Mixed Reality

Facebook, Apple, Amazon and Google are all jumping on the Mixed Reality (MR) bandwagon. Are you experiencing FOMO?  Explore how MR is taking the industry by storm with new best practices and super-charged storytelling. Do you want to jump in and mix it up a little.  learn more >