Questioning the Value of Your Event

After the last booth giveaway has been given away, can you prove the value your exhibit investment delivered? Do any of the following statements describe your customer, prospective clients or user event? Attendance is stagnant Attendees come one year, but not the next Demographics aren’t ideal Audience feedback has flatlined Return… learn more >

Motivating Audiences to Action

You will never get what you want if you don’t ask for it.  Pre-show, determine what you want target audiences to do and why. Be as specific as possible.  What do you want them to agree to?  Check out this list and more … learn more >

When Only Face-to-Face Will Do

Ever since the onset of the Web and video conferencing and virtual trade shows, people have predicted the demise of the in-person trade shows, meetings and other face-t-face interactions.  Read what three 2016 studies reveal about today’s attitude on in-person communications, view… learn more >

Is Gamification Still a Top Traffic Builder?

In a word… yes…but it is not that simple. Gamification has been successfully implemented across multiple verticals to increase traffic, enhance client relationships and make messaging stickier, but with the rise of Millennials, as well as Gen Z, it’s important to leverage Gamification properly. This White… learn more >