A recent CEIR article mentioned how interactive technology can expand a trade show attendee experience without having to expand the size of the booth. This is good news … more bang for the buck. But interactive technology is not a panacea. If it isn’t used properly, it… learn more >
“Well, now that we have seen each other,” said the unicorn, “if you believe in me, I shall believe in you.” Lewis Carroll – Through the Looking Glass In 2014,… learn more >
Recently, I came across the 2015 Young Professional Exhibitor Needs and Preferences Study, provided by CIER/SISO. Portions of the study explore how young professionals currently interact with exhibits at tradeshows, and it got me to reminiscing. Story time! Once upon a time, tradeshow exhibits featured men… learn more >