Media columnist Catharine P. Taylor posted an article last week with the attention getting title Hey, Social Media Experts: What You Do Is Worth Nothing! Catharine makes a point. In a world inspired by books like The Start Up of You, marketing is… learn more >
Really CONNECT With Your Audience
I’ve attended three industry conferences in the past four weeks. I’ve attended a handful of keynote addresses and sat through dozens of presentation sessions. Two were inspiring. A few were mediocre. Most were disappointing or downright annoying. Why? The speakers, all of whom were highly accomplished professionals… learn more >
Influencing the Influencers
The gold standard for lead generation has always been to identify the decision maker. That’s as true for events as it is for other marketing channels. In fact, the change in trade show attendance over the past few years has prompted a significant number of… learn more >
Zero Moment of Truth
I just finished reading the eBook “Winning the Zero Moment of Truth” – Google’s definition of the critical moments that lead to an individual’s decision to purchase a product or service. Since Google is defining ZMOT (as it’s acronymed), it’s pretty much seen as… learn more >
Relevancy in Marketing
Yesterday I wrote an eTip about the importance of relevancy in marketing. Today I came across a blog posting by Erik Hauser of the Experiential Forum. It’s a re-post of a piece he wrote in 2008. One of Erik’s points is that if we’re not… learn more >
Face to Face Marketing
For years now, trade show and event marketers have invested valuable budget dollars in media and technology only to see those investments routinely ignored by attendees and prospects that walk right by, unaware of the experiences created for them. This panacea of technology as the… learn more >