I’ve been working on a client project that involves developing success stories for an annual meeting. To involve as many of the attendees as possible, we’ve asked them to send us a video expressing the three words that best signify their path to success. You… learn more >
A Blast from the Past
Earlier this week I was reminded of a blog post from a year ago written by Dave Egan for ICEEM. I was interviewed for the post but never linked to it for my own readers. Shame on me. You can access the original posting by… learn more >
Success in the New Year
How About a Sample ?
I was introduced this week to some of the essays in REWORK, the business manifesto by Jason Fried & David Heinemeier Hansson. One of their more colorful recommendations suggests that marketers emulate drug dealers by offering free samples to customers. Product sampling, of course, has been… learn more >
Now Hear This!
Event marketers looking to impact the decision-making process of their target prospects will want to pick up on this cue from the field of positive psychology. Studies have found that when people are given a voice, the experience creates enough positive emotions to… learn more >
Thanksgiving Reflections
I had some time to think over the holiday weekend and took stock of what I’m most grateful for in the exhibits and meetings industry. Marketers are embracing interaction. Smart badges jumpstart conference networking. Digital media creates relationships before and after events. Interactive media turns… learn more >