How many times has someone at work or at home playfully scolded you for not noticing a new hairstyle or a new outfit? Me too. It’s a common syndrome called “psychological invisibility.’ You become so familiar with someone, or something, that you fail to really “see”… learn more >
Down = Up
There’s plenty of “down” time at meetings and conferences- assembling for general sessions, luncheons, galas, award sessions, and breaks between speakers. But don’t let the word “down” fool you. These are great opportunities to build community. Here are five fun and interactive ways to transform “down”… learn more >
Speed-Dating
It occurred to me the other day that exhibiting at trade shows was a lot like speed-dating. You only get a limited amount of time to connect with prospects, identify which ones interest you, and convince them to connect again. Sounds familiar, doesn’t it? So when exhibiting,… learn more >
Just A Waste of Time?
The flurry of Q1 and Q2 meetings, conferences and tradeshows slows down a bit now as we head into summer. It’s a great time to evaluate and re-tool program components before the intense rush of the fall and Q4. Here’s a list… learn more >
Three Tips for Highly Persuasive Trade Show Staffers
It’s a new year. A new opportunity for your trade show staff to enhance their persuasive abilities. Use these three tips to help your staffers conduct more compelling conversations and win more opportunities. . 1. Understand the prospect’s primary buying need. Ultimately, every prospect is… learn more >
FYI Zones
When you need to communicate a short but important message to lots of visitors, “FYI Zones” engage attendee interest in a big way. In “FYI Zones,” professional hosts brief attendees on the important activities and destinations available in the booth. Visitors receive personally… learn more >