In previous Ignite articles and white papers, we’ve explored how gamification can be a powerful communication tool for your meetings and tradeshows. But it’s important to remember one thing: you must choose the right type of game for your target audience. Different vertical markets are populated… learn more >
7 Visual-Support Tips for Executive Presenters
Success brings with it many challenges, not the least of which is public speaking. Your audience may be customers, your internal team, or … the most daunting … your peers. If it’s only you and your thoughts, then your approach is clear; engage the audience, shift… learn more >
Why Storytelling advances the Sale
A quick story … There was once a company that was introducing a new video camera. (To our younger readers, video cameras were at one time large, stand-alone affairs.) This new camera was unique because it was smaller than others on the market, with many new &… learn more >
Are You a Tradeshow Middle-Schooler?
There is a behavior exhibited at trade shows that is normally displayed in middle-school cafeterias across the Country. It’s known by different names: Clustering. Clumping. Bunching. Huddling. Herd-clinging. Group hugging. If those names aren’t evocative enough, try the following word picture: booth staffers … rather than station… learn more >
Is Gamification right for your message?
Over the past several years, the concept of “gamification” has gained a firm foothold in the marketing-sphere. Taking a complex (or not so complex) marketing message and making it stickier through the use of gaming techniques is more popular than ever … but sometimes, marketers… learn more >
What can Marketers Learn from the new Star Wars film?
Over the Holiday, I saw the new Star Wars film. I enjoyed it. I was never a huge fan of the originals (and I did not see the prequels), but it was a ripping good yarn and I had a good time. However, as I reflected… learn more >