Situation: You’re a large company with disparate business units spread across vast territories. Challenge: You want to present a united front at your tradeshows, but your booth staff doesn’t know each other. Result: Attendees sense this disarray, and the organization you thought projected the image of a… learn more >
The Fast Track to Qualifying Prospects
In a blog post from last November, we compared “qualifying attendees at with tradeshows” with “speed dating.” This month, we’ll continue to explore this idea, but let’s dig a little deeper by reviewing some specific questions you can use to accomplish this often challenging task. First, a… learn more >
Walk & Talk
The 2015 Experiential Marketing Summit has come and gone and, as usual, was dotted with C-level speakers touting the virtues of “innovative thinking” and “risk taking.” Since returning home, however, a thought has gnawed at me, and I thought I’d share. First, a few observations. During… learn more >
EMS 2015 in San Francisco
Just had a great week at The Experiential Summit in San Francisco. It’s always great to learn new things, meet new people, and see old friends. But this year, I felt a palpable disconnect between what I hear at events like this, and what I… learn more >
From Mad Men to Mad Tech
Recently, I came across the 2015 Young Professional Exhibitor Needs and Preferences Study, provided by CIER/SISO. Portions of the study explore how young professionals currently interact with exhibits at tradeshows, and it got me to reminiscing. Story time! Once upon a time, tradeshow exhibits featured men… learn more >
WISDOM THIS
We do not become wise through experience. We become wise by reflecting upon experience. No, you haven’t clicked on the “Zen Wisdom” blog by accident. That statement will make sense soon, I promise. I’ve known a great many people in my life who don’t seem to ever… learn more >