Stories bring people together. They help us simplify complex messages, solidify abstract ideas and inspire audiences. Organizations today have a bigger storytelling advantage than they’ve ever had before: Data. We’re sitting on mountains of data and hidden inside are the stories our audiences crave. They’re… learn more >
Personalized engagement. Authentic communication. On-demand functionality. In an era of high consumer expectations, successful trade show and event marketing means connecting with prospects and customers on their terms. This month’s IGNITE explores technologies that are making it possible to create event experiences… learn more >
Phygital Marketing marries the best features of online and offline environments to create a more satisfying personal experience. It’s ideally suited for brands looking to engage growing numbers of Millenial and Generation Z consumers. But it’s also a sound strategy for any marketer looking to… learn more >
Event data can provide crucial insights into audience preferences and can inform choices that impact ROI. This month’s SNAPSHOT explores various ways to capture data and use it to drive deeper engagement. View the document
Brain research shows our brains decide what information to pay attention to. 86% of consumers say that personalization plays a role in their purchasing decisions. — Infosys This month’s Snapshot explores how technology makes it possible to deliver highly personalized experiences pre-, at- and post-show. learn more >
In a world that’s swimming in data, standout marketers are translating cold, hard facts into immersive experiences. Read this month’s IGNITE to learn how Data Storytelling is influencing audiences and shaping business decisions. View the document…
Recent studies regarding customer communications have shown that 85% of Marketers say that their customers expect a personalized experience. Even more report a measurable lift from their personalization efforts. This month’s IGNITE explores this Personalization Trend and offers a few tips on how to make… learn more >
71% of C-Suite execs say culture is a priority on their agenda. This Snapshot Topic explores how purpose driven meeting design can positively impact high priority organizational objectives like accelerating business transformation, fostering innovation and even closing the culture gap. View the… learn more >
The science behind game theory is clear; people learn better through “gamification.” Whether on the field, on a mobile device, or at the dining room table, people love their games. But not all games are created equal. This Snap Shot explores how brands are using game… learn more >
“Cause Marketing” isn’t new, but is is gaining momentum. A recent Kantar Study confirms that nearly two-thirds of millennials and GenZ prefer brands that stand for something. This Snapshot Article explores several real-world examples of companies from multiple channels using cause marketing to attract, engage and… learn more >