In a word… yes…but it is not that simple. Gamification has been successfully implemented across multiple verticals to increase traffic, enhance client relationships and make messaging stickier, but with the rise of Millennials, as well as Gen Z, it’s important to leverage Gamification properly. This White… learn more >
There is a historic “disconnect” between what sales wants and what marketing delivers. Much has been written about how to fix it. However, for many, marketing and sales alignment has proven to be elusive. According to a recent survey by SiriusDecisions, the biggest inhibitor salespeople see… learn more >
If you’re like most organizations, you already follow industry best practices. You import trade show leads into your CRM. You segment leads by key accounts. You accelerate fulfillment with your mailing automation system. Still, your trade show leads don’t lead to sales. So how do you make your tradeshows… learn more >
Facebook, LinkedIn, ShapChat, Instagram, et al, all have one thing in common; they crave content. To satisfy this need, savvy marketers across most verticals are leveraging their tradeshows and events to capture customer testimonials, live product demos, expert interview, PR roll-outs and much more. This… learn more >
….For More Impact at Meetings and Tradeshows This white paper explores the significant value that companies can deliver to their trade show, meeting, and event visitors through the use of two immersive engagement platforms: augmented reality (AR) and virtual reality (VR). Innovations in these formats are… learn more >
What can Millennials teach us about engagement? A lot! In a recent study by Deloitte, Millennials said businesses who want to engage them should: Focus on people and purpose, not products and profits. Find ways to show you are socially responsible. Speak with them, not at them. Add a… learn more >
Have you ever noticed that your tradeshow booth reps spend the majority of their time talking with current customers? The reason is not hard to deduce; this is a good use of their time. However, one of the primary objective of any tradeshow exhibit is… learn more >
Your sales reps are great at selling your product or service. But are they experts at quickly and accurately qualifying random tradeshow attendees? This month’s IGNITE article explores the essentials for successfully engaging and qualifying attendees at trade shows. And don’t forget to check out this month’s… learn more >
This week’s white paper, Secrets of Sales Meeting Success, explores the critical components that help determine not only the team’s sales performance but their levels of motivation, morale, commitment to the company vision, goals and strategies, and sense of loyalty and community. When done with… learn more >
We all like to think of ourselves as savvy marketers. We diligently stay abreast of current marketing trends in our specific businesses and keep a watchful eye on the industry in general. We give our project teams clear marching orders to “engage” our target audiences with new… learn more >